[access-uk] Re: Accessible Set top box

  • From: "JOHN" <john.godber@xxxxxxxxxxxxxx>
  • To: <access-uk@xxxxxxxxxxxxx>
  • Date: Sat, 3 Jul 2010 13:05:53 +0100

hello Fran,
Yes RNIB does constantly work to persuade  companies like Sky to serve their 
blind customers better. But there is no magic wand anybody can wave; 
organisations and individuals just have to keep up the pressure.  Look at what 
has been achieved in terms of building wheelchair access into the environment 
and there aren't lots more wheelchair users than blind people and I'm certain 
that the results weren't achieved by the efforts of organisations like Scope 
alone. We find sometimes that specific incidents can make a company change its 
position. Maybe a very senior person has a friend or family member who loses 
their sight,  and it is that direct contact which really makes them think about 
what blindness means in terms of their company's activities.
 That's why I say individuals should keep plugging away. You never know when 
something you say will trigger a change. Even though you may well feel that 99% 
of what you say  gets ignored.   In the USA the National Federation of the 
Blind is very active and very powerful. It rattles government and commercial 
cages far more effectively than  many of the service providing blindness 
organisations. That is why RNIB is building a membership scheme. But somehow 
here in the UK people are just more passive. We all, in short, have to do 
whatever we can. The worst thing any of us can do is waste our energy by  
focusing it inwards rather than outwards.
With good wishes,
John
John Godber
Head of Products and Publications, RNIB
Francis Holman 
  To: access-uk@xxxxxxxxxxxxx 
  Sent: Friday, July 02, 2010 9:40 PM
  Subject: [access-uk] Re: Accessible Set top box


  Hi John
   Thanks for all this info.  However, with regard to badgering companies. I 
have spoken to Sky at least 10 times in the last 18 months, but I am always met 
with inertia. The line which is dedicated to accesibility supposedly, knows 
very little of our needs. Does the RNIB lobby  sky on our behalf?
  There is already a settop box on the market for digital viewing. Although the 
one that you wrote about is considerably cheaper.
  Best
  Fran.
    ----- Original Message ----- 
    From: JOHN 
    To: access-uk@xxxxxxxxxxxxx 
    Sent: Wednesday, June 30, 2010 6:48 PM
    Subject: [access-uk] Accessible Set top box


    hello,

    I do hope people will welcome the new settop box and some of you will come 

    and see it at Sight Village along with several other innovative new 

    products from RNIB. It doesn't all stop with the Penfriend you know! 

    I thought it might be helpful to give you now as much of the background to 
the development of the settop box as I can.  So I apologise for the length of 
this post.



    There are three elements to our work on accessible TV.

    First, RNIB has developed a chipset which can be used in any TV, settop 
box, entertainment centre, DAB radio etc to make it speak. This chipset is now 
available in the electronics industry and those of you who have picked up the 
promotion from Ocean Blue can see an early example of companies taking up our 
technology. Our intention, quite simply, is to take away any barriers, actual 
or perceived, which put manufacturers off designing speech output into new 
devices. By using our chipset they can, if they choose, make all new TVs and 
boxes talk. Like all commercial companies they will do this if either 
government legislation makes them do it or if they believe there is a 
commercial opportunity. 

    The second element was for us to get our own box designed and built and 
made available right now. Making the chipset available to manufacturers doesn't 
actually guarantee that anybody will make a box. So we've done it ourselves 
with Goodmans. The box will be available in the high street as well as from 
RNIB. We provide accessible instructions of course and we suspect that many 
high street stores won't want the administrative hassle of dealing with VAT 
exemption forms. But it's just up to you where you want to buy it! It's your 
choice.

     We hope that it will also feature in the government Help scheme for the 
digital switchover.  And, of course, if manufacturers do start to pick up on 
accessibility in the mainstream there will be new products at lower prices and 
with better functionality round the corner so, just like everybody else, it 
will be almost impossible to know when will be the right time to buy a box 
because the day after you take the plunge somebody will advertise one twice as 
good for half the price. but that's just life!



    The third element was to make technology which manufacturers and broadcast 
distributors (like Sky and Virgin) could use to make an add-on box to make 
their existing set top boxes talk without having to roll out whole new boxes. . 
Again it is up to those companies to decide just how they implement their own 
solutions. What we have done is make it possible for them and other 
manufacturers to offer accessible products at very low additional cost. 

    So we will continue to work with and apply pressure to companies to bring 
out more accessible products as soon as possible. However nothing works better 
than individual blind people contacting companies and saying clearly why 
accessibility is so important. 

    We will also be developing a PVR with recording capabilities ourselves 
which we intend will also be able to recieve our magazines, newspapers and 
books for download too. But I can't right now give you an accurate date for 
that to be ready. 

    As you may imagine it is difficult to get it right when it comes to sharing 
information about things in development. It is so easy to raise expectations 
only to disappoint customers because something has slipped in the schedule or 
problems that weren't anticipated have come up. 

    So I am being as open about what we are doing and why as I think makes most 
sense now. I won't put a blow by blow account on this list to monitor progress 
over the next few months. I just hope that based on the information above and 
on you seeing developments like the Penfriend that you will trust the folks 
here in RNIB Products are definitely on your side and working as hard as we can 
to remove barriers and make life that bit more accessible for us all. We're 
just as mad as the rest of you that sometimes things which seem so 
straightforward and obvious take so long to become real.  

    With good wishes,

    John Godber

    Head of Products and Publications



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