[access-uk] FW: Revving Up for the Road Ahead

From: "Steve Nutt" <steve@xxxxxxxxxxxxxx>
To: <access-uk@xxxxxxxxxxxxx>
Date: Mon, 24 Nov 2014 09:36:58 -0000
Hi,

 

Just for info, since this list has been talking about Serotek.

 

All the best


Steve

 

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Email:  <mailto:steve@xxxxxxxxxxxxxx> steve@xxxxxxxxxxxxxx

Web:  <http://www.comproom.co.uk/> http://www.comproom.co.uk

 

From: Serotek Public Relations [mailto:pr@xxxxxxxxxxx] 
Sent: 23 November 2014 21:46
To: steve@xxxxxxxxxxxxxx
Subject: Revving Up for the Road Ahead

 

Please do not reply to this message. If you don't wish to receive any more 
Serotek announcements, activate the link at the end of this message.

Serotek is undergoing some changes to better meet your needs as a digital 
consumer. The assistive technology industry has been shifting for a while now, 
and it would be foolish to believe yesterday’s formula will continue to work in 
today’s age of wearable technology, smart homes, and interconnected media.

Understandably, there may be questions about the longevity of the products and 
services you have come to rely on. For years Serotek has thought outside the 
box to deliver the most affordable solutions with the best customer and product 
support, and there are no plans to reverse this pattern of innovation to meet 
you where you need us.

You may also be wondering about the future of the SeroTalk Podcast Network, 
arguably one of the leading content providers on all things technology. There 
is a time to cover headlines, and there is a time to create them. As long as 
the community remains interested, SPN will evolve alongside its parent company. 
For now, we have to deal with the reality of blunt, but truthful, comments such 
as that left by one loyal customer who wondered if we were finally going to 
stop socializing on the podcasts and finally get back to product development.

Given the number of conflicting rumors surrounding the popular platform, the 
story is this: Ownership of SPN was offered to Joe Steinkamp and Ricky Enger 
under a highly attractive earn-out formula. Serotek offered to continue 
financing the website, podcast, and production and platform hosting required to 
maintain a consistent user experience. Serotek is aware of the value they 
provided to the community. Unfortunately, they elected not to accept this 
offer. The Serotek team has no doubt Joe and Ricky will be a valuable asset to 
the community in other capacities and wish them all the best in their new 
endeavors.

Our goals were not to eliminate people, but rather, to realign the company 
structure and shift company functions that are hindering growth, steps that 
were required to keep Serotek from becoming one more casualty of the new 
landscape. It is unfortunate that three other teammates abruptly opted to 
follow other directions, but we respect their choices and also wish them the 
absolute best in whatever they pursue.

Change is sometimes a scary prospect. Yet change moved us away from the cell 
phone to the smart phone, from the TV to the tablet, and from yesterday’s 
computer to today’s cloud. We’re working hard to keep you in the middle of it, 
where you belong. Contrary to competing rumors, Serotek is not down for the 
count. We’re squarely in your corner and ready to meet the next phase with the 
same fervor we’re well known for.

Stay tuned. The best is on its way, and you are going to be a part of it.

  _____  

  _____  

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[access-uk] FW: Revving Up for the Road Ahead

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