[access-uk] Re: Serotek Status: Revving Up for the Road Ahead
- From: "Steve Nutt" <steve@xxxxxxxxxxxxxx>
- To: <access-uk@xxxxxxxxxxxxx>
- Date: Mon, 24 Nov 2014 09:39:41 -0000
Hi Mo,
Sorry I forwarded it too before I saw your message.
All the best
Steve
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-----Original Message-----
From: access-uk@xxxxxxxxxxxxx [mailto:access-uk@xxxxxxxxxxxxx] On Behalf Of
Mobeen Iqbal
Sent: 24 November 2014 00:48
To: access-uk@xxxxxxxxxxxxx
Subject: [access-uk] Serotek Status: Revving Up for the Road Ahead
As quite a few people on list were interested in the serotek roomers
circulating over the weekend, i thought i'd forward the following email
on to put everyone's minds at rest. the company is certainly not going
under it seems.
On 23/11/2014 21:52, Serotek Public Relations wrote:
> Revving Up for the Road Ahead
>
> Please do not reply to this message. If you don't wish to receive any
> more Serotek announcements, activate the link at the end of this message.
>
> Serotek is undergoing some changes to better meet your needs as a
> digital consumer. The assistive technology industry has been shifting
> for a while now, and it would be foolish to believe yesterdays
> formula will continue to work in todays age of wearable technology,
> smart homes, and interconnected media.
>
> Understandably, there may be questions about the longevity of the
> products and services you have come to rely on. For years Serotek has
> thought outside the box to deliver the most affordable solutions with
> the best customer and product support, and there are no plans to
> reverse this pattern of innovation to meet you where you need us.
>
> You may also be wondering about the future of the SeroTalk Podcast
> Network, arguably one of the leading content providers on all things
> technology. There is a time to cover headlines, and there is a time to
> create them. As long as the community remains interested, SPN will
> evolve alongside its parent company. For now, we have to deal with the
> reality of blunt, but truthful, comments such as that left by one
> loyal customer who wondered if we were finally going to stop
> socializing on the podcasts and finally get back to product development.
>
> Given the number of conflicting rumors surrounding the popular
> platform, the story is this: Ownership of SPN was offered to Joe
> Steinkamp and Ricky Enger under a highly attractive earn-out formula.
> Serotek offered to continue financing the website, podcast, and
> production and platform hosting required to maintain a consistent user
> experience. Serotek is aware of the value they provided to the
> community. Unfortunately, they elected not to accept this offer. The
> Serotek team has no doubt Joe and Ricky will be a valuable asset to
> the community in other capacities and wish them all the best in their
> new endeavors.
>
> Our goals were not to eliminate people, but rather, to realign the
> company structure and shift company functions that are hindering
> growth, steps that were required to keep Serotek from becoming one
> more casualty of the new landscape. It is unfortunate that three other
> teammates abruptly opted to follow other directions, but we respect
> their choices and also wish them the absolute best in whatever they
> pursue.
>
> Change is sometimes a scary prospect. Yet change moved us away from
> the cell phone to the smart phone, from the TV to the tablet, and from
> yesterdays computer to todays cloud. Were working hard to keep you
> in the middle of it, where you belong. Contrary to competing rumors,
> Serotek is not down for the count. Were squarely in your corner and
> ready to meet the next phase with the same fervor were well known for.
>
> Stay tuned. The best is on its way, and you are going to be a part of it.
>
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