[on behalf of Agathe Merceron] First Call for Papers The Society for Learning Analytics research is pleased to announce that the CFP for the 5th International Conference on Learning Analytics & Knowledge “Scaling Up: Big Data to Big Impact” is now open. The conference will take place March 16-20, 2015 at Marist College in Poughkeepsie, NY, USA. lak15.solaresearch.org LAK15 will keep up the momentum generated in the earlier conferences as we continue to define who we are as a community and how our research can impact the important decisions facing education today. The continuously growing amount of, and access to, teacher- and learner-generated data opens new possibilities, for instance, for researchers to better understand how learners learn, for educational technologists to create tools supporting teachers and learners, for educators to assess the impact of teaching activities and interventions, and for learners to receive personalized, real-time, automated support impacting their learning behavior. Coupled with increasing societal demands to make learning more accessible and effective for all, we need scholarly research to ensure that advances in learning technologies and practices impact and benefit society as a whole. The theme for LAK15 shifts the focus from data to impact, reinforcing the notion that Learning Analytics is on the cusp of scalability and continues to grow in importance in education and learning. We invite papers that address the impact of learning analytics and especially encourage submissions that demonstrate how the work is relevant to improving learning for people of all ages, leverages the technologies available to today's learners, and is scalable within the many places where learning occurs. To accomplish these goals, we seek theoretically motivated papers that utilize analytics to provide direction for understanding and impacting learning. Please see the Author Instructions (http://lak15.solaresearch.org/author-instructions) for details on submitting conference papers. The deadline for submissions is October 14, 2014.