[etni] Bad English? Take Classes Online
- From: ETNI list <etni.list@xxxxxxxxx>
- To: Etni <etni@xxxxxxxxxxxxx>
- Date: Sat, 30 Oct 2010 14:46:28 +0200
Bad English? Take Classes Online
CNBC.com - Oct 27, 2010
It’s become something of an online sport for English-speakers in Asia.
Find some bad English on signs, T-shirts, menus — wherever — post it
on the internet, and let the giggles begin.
With such gems as ‘Cold Cats Selection’ (a card at a hotel buffet in
Taiwan beside the ham and salami) or ‘Get an electric shock carefully’
(a warning about a potentially lethal fence at a Chinese zoo),
websites such as Engrish.com or EngrishFunny certainly have no
shortage of material to keep the hilarity coming.
But where some see pure comedic gold, others see a gold mine. The
market for online English education is estimated to be worth $100
billion, with Asia, especially China, making up a sizeable piece of
that. This month, two online education companies, Beijing-based
Idapted and US firm Eleutian Technology, merged to make a bigger push
into this fast growing and increasingly competitive space. The other
players they’ll be taking on include New Oriental, ChinaEdu and China
Distance Education.
"In short, we are able to provide top-quality English teachers to
students, either in a group or individual setting, anywhere in the
world," wrote Adrian Li, Eleutian's general manager for China, in
response to email questions from CNBC.com. Li says this new world of
English instruction on demand has been "made possible by advances in
technology and communications that are revolutionizing the way English
is and will be taught."
(To read the whole article, go to -
http://www.cnbc.com/id/39843793/
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