We will discuss both technical and non technical topics. You have to
view technology in the perspective in which
I am seeing.
At least it is useful for you to appreciate my view.
Reason being that I repeatedly find that though I fail to impress many
fellow Indians the selfsame qualities
make me quite successful and likeable in the worldwide market.
So in a lot of ways if you are able to appreciate my point of view if
not accept it or imbibe it it will help you.
I think ultimately success is about hard work, doing the right things
and not being narrow minded.
People who do well in India alone with bad attitude and mindset that
is not suitable for the worldwide job
market or business market cannot survive for long.
This applies to companies also. Most technology companies in India,
particularly Chennai that I have seen
very closely do not operate by principles of technical excellence,
global competitiveness, technical focus,
quality consciousness, customer support and fair practices.
They are run by business principles running it as a business
enterprise focusing on sales.
Au contraire, a company should be run by strong focus on technology,
knowledge and problem solving.
This will come automatically when your customer base is abroad, but it
will also come if you have customers
here but your focus is correct.
A technical company exists just like any other business due to money
and making money.
A technical company has to make money; sales and marketing matters a lot.
But that should not happen by you going making flashy presentations,
massive advertisements, promoting
with lot of businessmen and marketing execs.
It should happen in a subtle way.
You should spend the bulk of your effort in improving technology,
products,support and so on. This will automatically
happen in any technology company. I have seen this in many places.
And the business development happens by virtue of online promotions,
good website, good downloadable products,
online manuals, documentation, SEO and so on.
The sales/marketing effort done in the local market should be a team
of technically knowledgeable people with strong
business and people skills , who meet people and give product demonstrations.
Instead if you focus on brand building and only talking big words, we
can do this,our product is this and so on it will
not help.
A technology company proves in action. People pay money for products
that work stably and are easy to use.
-Girish
--
Gayatri Hitech
http://gayatri-hitech.com