[opendtv] A-VSB in Las Vegas

  • From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
  • To: Open DTV Forum <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 11 Jan 2007 08:43:39 -0500

http://www.nytimes.com/2007/01/11/technology/11show.html

Honest, It Works

An immutable law of technology is that no demonstration of a new technology, especially when witnessed by the news media, will go smoothly.

Samsung Electronics was reminded of that during a demonstration of a new system of sending television to portable video devices. Samsung planned to display its A-VSB technology — it stands for Advanced Vestigial Sideband — in a minibus moving through the streets of Las Vegas. The audience would be held captive.

In the back of the minibus were two television screens. One was tuned into the normal local broadcast, which the company knew would come in and out as the signal was blocked by tall hotels. The other was receiving a special A-VSB signal from a local TV station, KVMY, owned by Sinclair Broadcasting.

Samsung wanted to show how this signal, carried on a small portion of the radio spectrum used by a broadcaster, could provide a reliable picture to a moving target.

But right at the outset, the regular signal was lost.

Something was wrong, but John M. Godfrey, Samsung’s vice president for government and public affairs, shifted the subject to the kinds of new electronic devices this technology would spawn, like hand-held TVs that people could take to picnics or the ballpark.

Such devices would need only an inexpensive chip to receive the signal.

A prototype was passed around. But the picture it was displaying was different from the one on the van’s TV that was also receiving the A-VSB signal.

Then the A-VSB picture on the bigger TV on the wall of the van froze. “Folks, it was working perfectly this afternoon,” Mr. Godfrey said as the cameras rolled. “Remember, this is only a prototype.”

Suddenly, just as the ride was coming to an end, the hand-held TV and the wall TV had a picture — the same picture, as they were supposed to.

The problem had been “power interruption” back at the station, said a public relations executive along for the ride.

Mr. Godfrey proudly posed with the prototype, now working. When giving a demonstration, he advised, it helps not to pull out the plug. DAMON DARLIN



----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts:

  • » [opendtv] A-VSB in Las Vegas