Thank you Craig. My response is the same as the opening lines of a well known hymn "Fight the good fight with all thy might..." ;-)
Mark On 9/28/2010 3:55 PM, Craig Birkmaier wrote:
At 1:50 PM -0400 9/28/10, Mark A. Aitken wrote:http://www.hollywoodreporter.com/hr/content_display/television/news/e3id8b4313a40c3bc11ca6c41e08ec56453MAA - So, let's swing this boat around (big enough rudder and/or ocean and you can turn even the biggest vessel...if you have the staying power and want and promise of a desired result)....Wow! I guess one (of many) question(s) I would have for Comcast is "would you be willing to give the NBC network away, and to whom?" Or perhaps a better question would be "Why should anyone believe that you will keep the Network alive?"Actually, I posted this after seeing Craig's statement "/.... As long as the broadcast networks are willing to lose money on sports..../" in the _"Shifting Online, Netflix Faces New Competition"_ thread. It seems to me that it is most important to look at the whole picture, not the fragments. This may change when the content side gets somewhat more removed from the common ownership. CBS/Viacom went through some tough times when the de-merge was done years ago, but seemed to have gotten through. As long as the 'whole' economic equation works for any ONE organization, losing could/can lead to winning (I said could/can not would/will...)...I almost made the following comments in my response to John, but this provides even better context.It was not long ago that radio broadcasters were giving AM radio up for dead. The valuations for AM stations dropped through the floor allowing some new blood to come into the industry and remake it.As long as there are folks like Mark around, I cannot write off broadcasting altogether. If and when the broadcast networks collapse and OTA valuations drop through the floor - Mark might agree with me that they already have - we could see some new thinking and new blood come in to remake broadcasting.The biggest asset is not the content model that drive the industry today - THAT is dying, or at least fleeing to the MVPDs.The biggest asset is that broadcasting is a wireless service with beach front property. I hope Mark is still hanging in there to help the new guys figure out how to use it more EFFECTIVELY.RegardsCraig
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