[opendtv] Re: Apple - Press Info - HBO NOW Premiering in April

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 9 Mar 2015 22:05:39 -0400

> On Mar 9, 2015, at 7:59 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx> 
> wrote:
> 
> But if all you want is HBO, and for the other channels you're happy with just 
> the main TV networks, say, then the cheapest option, and this option **only** 
> available since mid-year 2014, was $50,

Yup.  We've been over this many times. That price ALSO includes your ISP 
service.

The cheapest broadband service from Cox is $34.95 for 5 Mbps - not enough for 
HD. For $49.95/ they say you get 50Mbps downloads - my experience is more like 
20-25 at peak hours, but always enough for HD. ATT Uverse is 3 Mbps for 
$29.95/mo. All of these rates go up after 12 months.

So the cost is essentially the same.

> Craig. Big difference, even between $50 and $14! And before last year, the 
> difference was much more pronounced. We've been over this multiple times.

No difference. $14.99 for HBO Now, versus $15.99 for the HBO premium MVPD tier 
with HBO Go. Both require another service to work. 

> "The a la carte TV movement got a bit of a boost **today** [July 28, 2014]. 
> Bloomberg is reporting that Time Warner Cable will offer consumers a slimmed 
> down TV bundle that includes the web-only HBO Go, broadband internet, and a 
> few other channels for 50 bucks a month."

Thank You.
> 
> And Comcast had something similar, the year before, but only to some of their 
> customers.
> 
> The article explains, as motivation for the change, "A premium cable package 
> will run you over $100/month, which is presumably why some 10 million 
> broadband internet customers opt to pass up a cable subscription altogether, 
> and several million more don't shell out extra to watch Game of Thrones and 
> Veep each Sunday."

Apples and oranges. Yes, if you subscribe to digital cable with the extended 
basic bundle you may pay $100/mo. We pay about $125/mo, but that includes the 
50 Mbps broadband service as well. If you don't want the MVPD service fine, 
don't buy it. 

But it is a product too. One that more than 80 Million U.S. homes buy each 
month.

HBO, Netflix, Hulu Plus - take your pick or buy, two or all three. None of 
these provide the content in the MVPD bundle (live streaming networks).
> 
> This site:
> 
> 
> So, HBO direct, at $14, is hardly the same old business as always. Those who 
> want mainly HBO, just like those who want mainly ESPN, had to pay way more to 
> get those channels, than just the marginal cost of adding them, Craig.

So sad you are so wrong, and don't even see you are confirming it.


Regards
Craig 
 
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