[opendtv] Apple in talks to launch online TV service - MarketWatch

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 17 Mar 2015 07:55:50 -0400

http://www.marketwatch.com/story/apple-in-talks-to-launch-online-tv-service-2015-03-16-221031419

Apple in talks to launch online TV service

The technology giant is in talks with programmers to offer a slimmed-down 
bundle of TV networks this fall, according to people familiar with the matter. 
The service would have about 25 channels, anchored by broadcasters such as ABC, 
CBS and Fox, and would be available on Apple devices such as the Apple TV, they 
said.

For now, the talks don’t involve NBCUniversal, owner of the NBC broadcast 
network and cable channels like USA and Bravo, because of a falling-out between 
Apple and NBCUniversal parent company Comcast Corp. CMCSA, +1.19%  , the people 
familiar with the matter said.

Apple and Comcast were in talks as recently as last year about working together 
on a streaming television platform that would combine Apple’s expertise in user 
interfaces with Comcast’s strength in broadband delivery. Apple came to believe 
that Comcast was stringing it along while the cable giant focused on its own X1 
Web-enabled set-top box, the people said. One media executive said it may be 
difficult for Apple to launch a service without NBCUniversal channels.

Meanwhile, Apple has been talking to Walt Disney Co. DIS, -0.22% CBS Corp. CBS, 
+0.02% and 21st Century Fox Inc. FOX, +1.03% among other media companies. The 
idea is to offer consumers a “skinny” bundle with well-known channels like CBS, 
ESPN and FX, while leaving out the many smaller networks in the standard cable 
TV package.

An expanded version of this report appears on WSJ.com.

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