[opendtv] Re: Bank Projects Broadcast Growth in 2010
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 31 Oct 2009 18:47:34 -0400
Craig Birkmaier wrote:
> Aside from the fact that this is just one analyst's
> opinion, one must question the reality that a
> business in decline could grow at these rates.
Let's wonder about the truth of that "business in decline." What has been in
decline is mostly advertizing dollars, and we already knew, for years, that the
Nielsen ratings were short-changing viewership that watches shows time shifted.
This recent article:
http://www.usatoday.com/life/television/news/2009-10-27-dvr-network-ratings_N.htm
tells a very different story. Ratings are up mostly, by several percentage
points, except ABC. Some networks are down on average, but up for the
much-coveted young adults.
Here's the summary:
CBS is up 6% on average, for grownups and for young adults.
ABC is down 4% on average, down 7 percent for young adults. Ouch.
Fox is up 5%, but it's up 12% for young adults.
(Parenthetically, I find myself recording shows mostly from CBS and Fox, matter
of fact.)
NBC is up 3% on average, but down 5% for young adults.
CW is down 3% on average, but up 3% among young adults.
So, not bad at all, for an industry that everyone seems to love to be
pessimistic about. The good shows are good, simple as that.
Bert
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