[opendtv] Bounce TV Unveiled
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 4 Apr 2011 19:43:32 -0500
Interesting. A brand new, independent, 24/7, OTA TV network.
This is apparently just out, but in the couple of other articles I read, it
looks like the NBCU agreement is for content rather than sharing of NBC
spectrum. Are we talking about their own 6 MHz channels?
Intriguing that there is such interest. I wonder what the FCC will think about
this idea. Or maybe they are planning to piggy-back on someone else's 6 MHz.
Bert
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This article was printed from
http://www.deadline.com/2011/04/bounce-tv-unveiled-will-target-african-american-audiences/
Bounce TV Unveiled, Will Target African-American Audiences
By THE DEADLINE TEAM Monday April 4, 2011 @ 11:48am PDT
Bounce TV, which bills itself as the nation's first over-the-air broadcast TV
network designed exclusively for African-American audiences, announced today
that it will launch in the fall via carriage on the digital signals of local
stations. The 24/7 digital network plans to target the 25-54 demographic with a
"mix of theatrical motion pictures, live sporting events, documentaries,
specials, inspirational faith-based programs, off-net series and original
programming." It has signed multi-year licensing agreements with NBCUniversal
Domestic Television Distribution for almost 200 films; Sony Pictures Television
for almost 100 titles, Codeblack Entertainment for movies and documentaries;
and Image Entertainment for more than 50 movies, docs and stage plays.
The network's founders include Ambassador Andrew Young and Martin Luther King
III. Rob Hardy and Will Packer, co-founders of Rainforest Films, will serve as
chief content officer and chief strategy/marketing officer, respectively.
Former Turner Broadcasting executives Ryan Glover and Jonathan Katz will serve
as EVPs. "I am proud that our network will deliver free programming exclusively
for our under-served community and be accessible to all homes around the
country and not just those who pay for television," Young said. "We look
forward to Bounce TV entertaining African American viewers for many years to
come."
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