[opendtv] Brazilian SBTVD STB ready for Christmas
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 15 Nov 2007 12:02:36 -0500
That was fast. I mean, availability of an STB for the Brazilian system.
The ST contribution, this STi 7100, is a multistandard HDTV decoder "compliant
with ATSC, DVB, DIRECTV, DCII, OpenCable and ARIB BS4 specifications." It
includes MPEG-2 and AVC decoding. The specs are dated 2006, so SBTVD isn't
mentioned.
Still, this does show that all these supposedly different systems ain't all
that different after all.
Bert
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http://www.st.com/stonline/stappl/cms/press/news/year2007/t2228.htm
STMicroelectronics Leading-Edge Decoder Technology Powers New Set-Top Box in
Brazil
Use of ST's single-chip STi7100 decoder in Gradiente high-definition set-top
box means next wave of TV technology will be available in Brazilian homes for
Christmas 2007
Geneva, November 15,2007 -
STMicroelectronics (NYSE: STM), one of the world's largest semiconductor
manufacturers and the worldwide leader for set-top box (STB) chips, today
announced that leading Brazilian consumer manufacturer Gradiente's new DHD800
high-definition (HD) set-top box - the first to offer full compliance with the
new Brazilian SBTVD (Sistema Brasileiro de Televisão Digital) digital
terrestrial TV standard - is based on ST's industry-leading STi7100 single-chip
HDTV decoder technology.
Digital terrestrial TV broadcasts in high definition are due to start on
December 2, 2007 in Sao Paulo, with other major Brazilian cities such as Rio de
Janeiro and Curitiba to follow in 2008. With an estimated 60 million households
in Brazil, the emerging digital STB market is poised for rapid expansion
following the launch of SBTVD broadcasting, with at least half a million STBs
expected to retail in 2008
Gradiente was founded in 1964 and is today one of the largest and most
respected manufacturers of consumer electronics of the Brazilian market.
"Digital terrestrial TV will bring consumers more channels and better sound and
picture quality through their aerials, and the STi7100 platform, with its high
level of integration, was the natural choice for our new set-top box product
families," said Moris Arditti, Vice President of Business Development for
Gradiente. "We are proud that Gradiente, working with the local ST's engineers,
has developed a product that will be available in volume for Christmas 2007,
ready for Brazil's launch of the new digital terrestrial TV broadcasts."
"Leveraging our market leadership and expertise in high-definition digital TV,
we have been able to provide leading-edge technology support to contribute to
the success of this exciting new STi7100-based set-top box and demonstrate our
strong commitment to the Brazilian electronics industry," commented Thierry
Tingaud, ST's Corporate Vice President and General Manager Emerging Markets
Region. "This is a strong example of ST's winning strategy to meet the needs of
emerging and fast-growing markets, such as the set-top box market in Brazil, by
offering a unique blend of market knowledge, cutting-edge technology and
manufacturing capability, and world-class application engineering support."
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