[opendtv] Re: Broadcast Sector Logs 12 Percent 2Q10 Recovery
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 19 Sep 2010 21:25:24 -0400
At 5:40 PM -0500 9/17/10, Manfredi, Albert E wrote:
Good to see that the downturn of the last few years was indeed
related to the overall economy, rather than to waning advertizer
interest in broadcasting.
I would not get too excited Bert...
First, 2009 really sucked. Revenues were down significantly. I posted
a story about this recently, with stats comparing 2009 and 2010 to
2006, when broadcast revenues peaked.
It is relatively easy to show strong gains after a really bad year;
it is more informative to compare to the years just before the big
dip.
And this is a political year, when broadcast revenues typically peak.
With primaries and other political activities this year, we have
already seen quite of bit of political advertising, even in the 2nd
calendar quarter. Or to be more correct, I saw significant political
advertising here in Florida during the second quarter.
Regards
Craig
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