[opendtv] Re: CBS Affiliates Board, Network Agree on All Access OTT Terms | Broadcasting & Cable

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 17 Mar 2015 01:05:29 +0000

Craig Birkmaier wrote:

>> So, unless CBS mis-located my IP address, for some reason our local
>> CBS affiliate had already been allowed to participate.
>
> Perhaps.
>
> Did you pay the $5.99 subscription fee to find out?

No, I only started the process. It appeared to be allowing me to join.

> Not quite. You will get the live feed from your local CBS affiliate
> if you subscribe to CBS All Access. That's what the revenue split
> was all about.

That's just today, Craig, when CBS still has its OTA transmitters. We already 
know what today's solution is. Do you really think I didn't get what CBS All 
Access is?

I'm saying that in the future, not right now, CBS could continue to have its 
local broadcasters provide free, ad-supported service, just as they do now on 
MVPDs and OTA, only without needing any OTA facilities, or for that matter, 
MVPDs either. CBS and others could provide, over the Internet, a continuation 
of their free live streams, and a pay portal for all the pay-only material they 
offer now (via MVPDs), and the archival stuff too.

I'm not sure whether the other networks will follow suit, but I wouldn't be 
surprised. This is the migration path I'm talking about. Like all the similar 
changes we have seen happening lately, this migration will develop if there's a 
continued steady erosion of MVPD membership. Because, like always, you have to 
consider what the alternative is, for CBS. Playing hardball, to keep people 
locked into walled gardens, doesn't work so well anymore, Craig.

Bert

 
 
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