[opendtv] Re: CNET: HBO Now to be sold through Cablevision too
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 21 Mar 2015 09:03:20 -0400
> On Mar 18, 2015, at 8:10 PM, Manfredi, Albert E
> <albert.e.manfredi@xxxxxxxxxx> wrote:
>
> The important point is only that HBO is going it alone, not relying on any
> single hardware vendor, such as Apple, to create obstacles. And also, that as
> of now, until net neutrality becomes law, HBO has to twist the arms of the
> ISP middlemen, with conflicting interests of their own, who try to prevent
> HBO from pursuing its own best interests as it sees fit.
Chuckles!
The Apple deal is a 90 day exclusive. After that it is likely that you will be
able to get HBO Now as part of your Sony Vue subscription, or from the Google
Play store, or Amazon or Roku. What you probably will not be able to do is buy
it directly from HBO, as they appear to have no interest in handling the
customer service/billing aspects of the service. That is why they are paying
middlemen 30%.
Once again, Net Neutrality has nothing to do with this. There has been no
interruption of HBO service from any middleman or broadband service. MVPDs can
keep offering the streaming service with HBO Go and get the 50% split, or add
HBO Now for their broadband only customers and get the 30% split.
>> For example, an Apple exclusive? Give me a break. Why would HBO ever agree
>> to that? What would Apple offer that would increase HBO revenues, compared
>> with making its content available online to ANY device?
The reasons HBO agreed to give Apple the 90 day (non MVPD) exclusive for HBO
Now was clearly stated in the article I posted:
- 400,000,000 customer credit cards on file
- 25,000,000 Apple TV enabled televisions
- 30% of existing iTunes video sales were HBO shows
> Cablevision had the good sense to understand this consumer migration to
> online Internet reception of all manner of TV material.
There you go with the Geico ad again Bert...
Everybody knows that TV is moving to the Internet.
The ability to hold onto your customers and profits during the migration is
what matters.
Regards
Craig
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