Changing The Channel On TV Viewing Lisa DiCarlo, 07.19.04, 3:00 PM ET NEW YORK - On an early spring evening in 1998, supermarket shoppers were rushing through the aisles, grabbing items and racing to the checkout, impatiently tapping their toes and checking their watches. Why? They had to be home for the series finale of Seinfeld. Today, of course, we are not slaves to network TV schedules. Today, about 5% of Americans don't view network programming on the network's schedule. Instead they watch it on digital video recorders, or DVRs, like TiVo on their terms; whatever they want, whenever they want. By 2007, nearly one-third of Americans will watch TV this way. That's why DVRs and video-on-demand services represent the most profound changes to the television industry since the advent of cable. ... http://www.forbes.com/home/services/2004/07/19/cx_ld_0719ondemand.html ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.