[opendtv] Re: Content Distribution Getting Cloudy (DECE UltraViolet)

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 22 Sep 2010 15:22:51 -0500

Craig Birkmaier wrote:

> These are not channels Bert, they are pipes, or distribution platforms
> if you like.

Exactly. What used to be delivered via dedicated "channels" is no longer 
delivered that way.

> Channels offer linear programming;

No, you are confusing "live streaming" with "channels."

For example, I can watch France 24 as a live stream, either over the Internet 
or over OTA Ch 30-7, in the DC market. OTA Channel 30-7 is functionally no 
different from whatever b/s are dedicated to France 24 live stream over my ISP 
pipe. It's that simple. Both pipes are agnostic as to content. Once upon a 
time, the OTA pipe would have been a dedicated "channel."

Now sure, the Internet pipe may also have storage upstream, allowing for 
non-live viewing. OTA and DBS pipes have the storage on your premises instead. 
Again, functionally, it's not much different anymore.

> They generally do a large amount of cross promotion for other
> programs that are available on THAT channel.

Not true. For example, the OTA pipe used by the CW network in DC also provides 
ThisTV movie channel. The OTA pipe used by the Fox network in Baltimore 
provides ThisTV movie channel in Baltimore.

In both cases, it is the owner of that small slice of spectrum that decides 
what mix of content to transmit, exactly the sort of thing DBS would do, and 
also exactly the sort of thing an "over the top" Internet TV service would do.

> Frankly my dear Bert, viewers don't give a damn about the broadcast
> networks anymore!

Is it just me? I find it humorous how many years you've been repeating this, 
and yet they are still going strong. But the fact is, that point is irrelevant. 
As we have already discussed, most of the major TV networks don't own but very 
few of their own OTA stations anyway. The pipes that do deliver that content 
OTA also deliver content that is totally unrelated, and that is by design.

Bert
 
 
 
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