[opendtv] EBU adopts 'Principles for Internet-Connected and Hybrid Television'
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 18 Apr 2011 17:41:32 -0500
http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=4029
EBU adopts 'Principles for Internet-Connected and Hybrid Television'
The European Broadcasting Union (EBU) has adopted 'Principles for
Internet-Connected and Hybrid Television' and has called on its stakeholders to
support and respect the principles.
The principles outline a common basis for the design of all hybrid systems and
cover the following areas: Linkage between broadcast and broadband, Content
integrity and display of broadcast signal on screen, Access to broadcasters'
content, Preservation of a safe viewing environment, Copyright/IPR and piracy
and Data protection.
The EBU believes that new hybrid systems will only deliver their full potential
if they use technology that is harmonized across Europe and allows broadcasters
and other content providers to link broadcast and on-demand content such as
catch-up TV.
"Only common solutions will unlock the full potential of hybrid and connected
TV and deliver the best possible experience for viewers and success for hybrid
systems," said EBU Director General, Ingrid Deltenre, "in addition, content
must be easily accessible and displayed as the broadcaster intended."
The principles also forbid the overlay of third-party content or commercial
communications on the television picture without the broadcaster's consent and
specifiy that viewers must be abel to return to the last watched channel and
have the ability to store favourites and personalised content on their TV.
DTG Staff 18.04.2011
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- » [opendtv] EBU adopts 'Principles for Internet-Connected and Hybrid Television' - Manfredi, Albert E