Two stories from Advanced-Television.com =46reeview breaks into digital top 10 UK digital terrestrial service Freeview has=20 broken into the top 10 digital TV operators=20 worldwide, according to recent findings from IMS=20 Research. In its new report, The Digital Plans of=20 the Top TV Operators, IMS Research compiled=20 profiles of the top TV operators worldwide, based=20 upon total subscribers. "While at this time Freeview is a unique case,=20 it has proven that it is possible for DTT to go=20 head to head against cable and satellite=20 operators," commented Jack Mayo, market analyst=20 at IMS Research. IMS Research forecasts Worldwide DTT households=20 to grow to 15.5 million in 2005. IMS Research=20 estimates that DTT accounted for only 3.9 per=20 cent of the total worldwide digital TV households=20 in 2003. By 2009, however, IMS Research=20 anticipates DTT to account for 19.8 per cent of=20 the worldwide digital TV households. US digital satellite platform DirecTV tops IMS's=20 rankings with 11.14 million digital subscribers,=20 ahead of US rival EchoStar's dish network on=20 9.785 million, with Comcast Cable's 8 million=20 subscribers heading the cable sector. BSkyB is=20 Europe's leading digital operator with 7.274=20 million. IMS suggest that Freeview's 3.5 million=20 subscribers place it ninth. UK communications regulator Ofcom released=20 figures December 14 that suggest that Freeview=20 household numbers have grown to around 3.915=20 million by the end of November. =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D UK: second sets lead digital growth Ofcom has published its Digital Television=20 Update for the third quarter of 2004. The report=20 examines the latest subscriber figures provided=20 by the main platform operators. The Update shows=20 that increasing numbers of UK households that=20 have at least one television receiving digital=20 broadcasts are buying additional set top boxes to=20 convert second sets in the same household. For=20 example, overall sales of Freeview continue to=20 increase - but around a quarter of new sales are=20 going to homes that have already switched. This=20 emerging change in purchasing patterns means that=20 in the most recent quarter, the net increase in=20 digital television penetration per household has=20 risen to 56%. Key trends include: * By 30 September 2004, digital television=20 penetration increased to 13,858,901. This=20 represents an increase in overall penetration of=20 2.1%, with an additional 560,000 households=20 adopting digital television during the quarter. * Freeview (Digital Terrestrial Television)=20 uptake increased with the total number of=20 households receiving Freeview at the end of=20 September estimated to be nearly four million=20 (3,915,000) households. [Source: Freeview Q3=20 sales figures] * Sky's UK subscriber base continued to grow,=20 adding 53,000 subscribers during the quarter,=20 bringing its total number of subscribers to over=20 seven million (7,085,000). [Source: Sky results,=20 Q3 2004] * The total number of subscribers to cable=20 television (both digital and analogue) remains at=20 around 3.36 million, of which digital cable=20 accounts for just over 2.5 million. [Source: ntl=20 and Telewest Broadband Q3 results] * The total number of free-to-view digital homes=20 is now more than 4.2 million, an increase of=20 12.5% from the previous quarter. This figure=20 comprises the number of viewers using Freeview,=20 those using satellite =91Solus_ cards and ex-Sky=20 subscribers, who continue to use their satellite=20 box for viewing free-to-view channels. [Source:=20 =46reeview Q3 sales figures, Sky Q3 results,=20 Channel 4 data, and Ofcom market estimates] * A further 3.5% of households subscribed to=20 analogue cable during the quarter, bringing the=20 total number of households receiving some form of=20 multi-channel television to 59.4% by 30=20 September.Meanwhile, DAB digital radio set sales=20 are expected to top 1m by year end. But the=20 Guardian reported that the BBC wants the=20 government to wait another three years before=20 deciding when to switch off the analogue signal -=20 making listeners convert to digital radio. The=20 report said that although digital radio was=20 proving successful, the country was not ready for=20 the switchover, and said setting a date now would=20 alarm consumers and unsettle the market. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.