Fuse marketing campaign spoofs Apple iPod ads - Jul 19, 2004 03:00 AM (Reuters) By Sue Zeidler LOS ANGELES, July 19 (Reuters) - Seeking to expand its growing franchise among the hip youth market, the Fuse 24-hour music television network on Monday launched a new ad campaign that plays on the wildly popular iPod "silhouette" billboards. "Our ad strategy has always been to poke fun at the most prominent issues in pop culture. We're just playing with the hot buttons," said Marc Juris, president of Fuse, which in the past has poked fun at rival MTV and others in various ads. In its latest ad campaign, Fuse borrows from the figures in black silhouette that have been a signature of Apple's high-profile campaign for its popular digital music player iPod. Launched in May 2003, Fuse now reaches nearly 40 million subscribers and is available primarily on satellite and digital cable systems. Calling the ads a "nod" to Apple's contribution to the digital music revolution, Juris said, "We're going after music lovers and are all about being interactive and the iPod has clearly redefined the way people experience music," he said. ... - http://finance.lycos.com/home/news/story.asp?story=42569522 ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.