Resend due to auto spelling errors Best Regards, Mike Tsinberg http://keydigital.com From: Craig Birkmaier <craig@xxxxxxxxxxxxx<mailto:craig@xxxxxxxxxxxxx>> Reply-To: "opendtv@xxxxxxxxxxxxx<mailto:opendtv@xxxxxxxxxxxxx>" <opendtv@xxxxxxxxxxxxx<mailto:opendtv@xxxxxxxxxxxxx>> Date: Monday, September 22, 2014 at 6:40 PM Perhaps 4K to the consumer is not the Next Big Thing. Agreed for many reasons. From the content owners perspective, distributing 4K is akin to sending out your masters. Clearly, they want this stuff well protected, and do not expect people to buy 4k content to view on an HD display. I think this is a key. Protecting 4K is fine but not making HDCP 2.2 backward compatible is totally different. That means quite expesnive 4K displays bought in 2013 will not work with UHD content generated in 2015. Moreover out of five AV receivers companies only one support HDCP 2.2. AV receivers have a longer live span in consumer home then display. I presume HDCP 2.2 AV receivers will only arrive next year. That means Home theaters installed in 2014 will only be able to view 4K HDCP 2.2 content when they switch the AV receiver 3 or 4 years later – 2017? This issue also adds to lack of bandwidth for most of the streaming channels to send 4K. So lack of bandwidth plus backward incompatibility creating consumer resistance is quite a high bar for content providers to jump in order to create and broadcast 4K content. So a small videophile audience for 4k could emerge in the consumer space. I am not sure who will finance that audience. It almost seems that Hollywood insistence on backwards incompatible HDCP for “native” 4K content is an attempt to delay emergence of that format for as long as possible. Best Regards, Mike Tsinberg http://keydigital.com