[opendtv] Re: IBM out of the PC business

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
  • Date: Sun, 5 Dec 2004 19:37:40 -0500

Tom McMahon wrote:

[ ... Deleted most of a very interesting post ... ]

> I experienced first hand the many waves of product
> prototyping with focus groups where consumers
> initially think something will be cool in the
> entrance exam (survey), but their interest level
> quickly falls of as they revert to their standard
> behaviour patterns.  I also don't think that the
> major CE companies are going to relinquish this
> turf very easily.

I think this happens because the the mature product
segment evolved to where it is for very good reasons.
Speaking of TV specifically, the whole TV experience
(including the programming as well as the hardware)
will not be easy to change in any dramatic fashion
this late in the game.

I think the hype about interactive TV is a good
example.

Bert
 
 
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