[opendtv] Re: LTE Reading List
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 23 Oct 2013 09:35:20 -0400
On Oct 22, 2013, at 5:08 PM, "Manfredi, Albert E"
<albert.e.manfredi@xxxxxxxxxx> wrote:
>
> Craig Birkmaier wrote:
>
> Neither of these can help you answer the important questions, Craig. Neither
> of them is technical in nature. You need something that explains the
> technical tradeoffs, between say ATSC or DVB-T/T2, and LTE, for the type of
> service OTA broadcasters offer.
So, when did the cost to deploy the infrastructure - tower leasing and
transmitter cost - become unimportant to this discussion? You claim these costs
are too high for the existing broadcasters; the first paper shows that these
costs have dropped by more than 2/3's in the past few years.
The other papers touched a bit on the trade offs, but the relevant facts come
through in every one:
1. By moving to Broadcast LTE, virtually all new U.S. Smartphones will be able
to receive the broadcasts, at no additional cost. Furthermore, new TV's and
standalone receivers (to update millions of existing ATSC enabled TV's), will
be able to leverage the same chips being used/driven by the mobile device
industry. We are talking about an industry that already dwarfs the CE
television industry - i.e. More than a billion new devices a year.
2. The ability to support many new business models that are data centric,
selling excess bandwidth during off peak hours (the industry formerly known as
data broadcasting).
3. The ability to deliver different content to sub markets within the larger
geographic market.
4. Greatly improved reception (relative to ATSC1) using simple (including
indoor) antennas; this includes second screen devices, especially tablets.
5. In vehicle reception of both video and data services.
> Which makes a lot of sense. They aren't targeting OTA broadcasters.
Really?
So, why are they demonstrating Broadcast LTE at NAB and IBC? And why are the
submitting a Broadcast LTE proposal to the ATSC?
The ONLY logical strategy is to promote their technology to BOTH existing
broadcasters AND the telcos.
You cannot blame them for having little faith in broadcasting moving forward.
Broadcasters have not embraced most of what is possible with ATSC1 and ATSC -
M/H. They continue to focus efforts on driving consumers to a MVPD service so
they can collect subscriber fees.
Regards
Craig
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