I wonder if that 45% figure is actually TVs with built-in Internet access, or
if he really means smart TVs or TV used with some kind of streaming device
attached. I find it hard to believe that 45% actually have gone out and bought
a new TV set, in the past couple of years? If that had been the case, the trade
press would have been gushing about a huge increase in TV sales. Instead, the
trade press narrative is that TV sales are "flat."
Still, the figure 45% having "smart TVs, and the fact that using streaming on
this big screen is "currently the most commonly used platform for those homes
when it comes to accessing online video content," says a lot. It explains why
the cord cutting phenomenon is ongoing (the TV set is being put to better use
than just old fashioned by appointment broadcast), and it also disputes the
hype that people are only using tiny smartphone screens for everything.
I'd actually go further and guess that those who can use streaming on their
TVs, do so predominantly. We have seen recent stats to suggest this is the case.
And again, loosely tied with the net neutrality concept, the fact that Roku is
perhaps the most "neutral" of the little streaming devices (designed with
proprietary protocols, to promote collusion) is making it the de-facto standard
among such systems, for this new era. Better yet, use a PC! It's just as easy!
Bert
---------------------------------------------------
http://www.multichannel.com/blog/bauminator/consumers-says-ux-top-feature-smart-tvs-streaming-players-study/416938
The Bauminator
Consumers Says UX is Top Feature for Smart TVs, Streaming Players: Study
45% of U.S. broadband homes now have a smart TV, Parks Associates says
12/06/2017 10:15 AM
Author: Jeff Baumgartner
A solid user experience is a top desire from consumers on smart TVs and
TV-connected streaming devices, Parks Associates found it's a new "Market
Snapshot" study of that sector.
Per the study, navigation was a the top reason cited by consumers in terms of
which attribute that drives ease-of-use in in-home entertainment devices,
edging out content discovery and ease of set up. Of less importance were the
number of video formats supported, whether they work with PCs and other
devices, and the level of customer service (see chart).
Parks Associates said 45% of U.S. broadband homes now have a smart TV,
currently the most commonly used platform for those homes when it comes to
accessing online video content.
Notably, 11% of U.S. broadband homes have a "strong intention" to buy a
4K/Ultra HD TV this holiday season, though overall device sales of flat-panel
TVs have flattened out, noted Jennifer Kent, director of research quality and
provide development at Parks Associates.
"As a result, we are seeing new partnerships among device manufacturers focused
on ways to improve or refresh the UI of the smart TV, to make the device easy
to use and a single point of content in the living room," she said.
Recent examples include Samsung's integration of Amazon Music into its smart
TVs, and new TV products from Philips that are powered by Roku's OS.
The study also found that more than 50% of U.S. broadband homes find voice
control appealing for entertainment and smart home devices, and voice control
for all devices, including TVs, security systems and appliances.
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.