[opendtv] NBC in Gainesville conundrum

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 5 Jan 2007 16:17:22 -0500

Craig Birkmaier wrote:

> The real problem is that there is no alternative for NBC HD
> here in Gainesville.

I see that as being the *symptom* of the real problem.

Is it that NBC is already up against its 39 percent national cap for
ownership of OTA stations? I just cannot figure out why NBC would
complacently sit by and let the Gainesville/Ocala markets go without its
HD programming. Nor do I see why NBC would allow itself to be at the
mercy of Cox to kindly carry programming that isn't even available in a
local affiliate.

The same goes for the CW network. Why do they rely on the good graces of
the ABC affiliate, who is (evidently) more interested in carrying ABC
programming in HD than CW programming?

This really baffles me.

If I were NBC, I would first buy or lease (or beg someone else to buy or
lease) one of those unused transmitters in Gainesville, then I'd start
broadcasting all my HD in HD, then I'd advertize everywhere that this is
available to anyone with an HD receiver, and then I'd chuckle when Cox
immediately agrees to carry NBC programming in HD.

There has to be a way for bean counters to put a $ value on the fact
that folks with HD sets, that ever growing population, will give more
weight to HD wide screen programming than SD narrow screen programming,
all else being roughly equal. NBC and CW must know that they are losing
potential viewers to other HD programs available in Gainesville and
environs.

Bert
 
 
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