[opendtv] Re: NHK demos UHD TV broadcast
- From: David Hackney <dhackney@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 31 May 2006 12:41:30 -0400
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Just as a note about the programing on WBFF 45.2, the periods that are
simulcast from WBFF and WNUV are not FOX or WB programs, but the
presentation ownership of Sinclair Broadcast. We are building a bigger
library of programs to be used on 45.2 only, but feel that the GOOD
TELEVISION theme is carried on by these selected programs and some News
in the mean time as we start-up. David Hackney, EngMgr
Manfredi, Albert E wrote:
>Craig Birkmaier wrote:
>
>
>
>>At the FCC chairman's breakfast, Chariman Martin called
>>into question the earlier FCC decision on Multicast
>>Must Carry. He noted that having more channel choices
>>might give the OTA laggards an incentive to buy a DTV
>>set-top box or a new integrated receiver. There may be
>>a grain of truth in this
>>
>>
>
>Irrespective of the must-carry ramifications, of course there's truth in
>that comment. It's obvious that what people want when they go to
>subscription services is not the pleasure of the monthly bill but rather
>the additional choice of programming. I noted with interest that Fox 45
>in Baltimore is taking their multicast capability seriously, starting to
>offer reruns of interesting old shows (e.g. Magnum PI and Heat of the
>Night) even during prime time. This sort of thing is what I thought DTT
>broadcasters should do, in spite of all the nay-saying that such
>practice can only detract from the prime time audience of their main
>channel. The net effect is what counts. The guy with the best multicast
>offerings wins.
>
>Contrast this with Fox 5 in DC, which so far only offers the 5.1
>channel.
>
>(By the way, my surprise at Fox 45 carrying WB 54 programming was
>because these are two different networks. I understand that this was
>only done for test, just like they were previously carrying an SD
>version of their own 45.1, but I can't understand how one network
>carries another network's content. That's all.)
>
>I can also agree with you that broadcasters can likely negotiate
>carriage of these multicasts with the cable companies, if they spend a
>little effort in making good choices. That's a different discussion,
>though. It has zero to do with the atrtractiveness of DTT per se.
>
>
>
>>The absurdity of Chairman Martin's comment about
>>multicasting, is that there is NOTHING stopping
>>broadcasters from offering more sub channels.
>>
>>
>
>The "absurdity" is only linking must-carry with offering DTT multicasts.
>Other than that, what Martin said was drop-dead obvious. Multicasts make
>DTT more appealing, and encourage people to buy into DTT.
>
>
>
>>Somehow the chairman seems to think that multicasts
>>make the FTA product more attractive,
>>
>>
>
>Duh!
>
>
>
>>Meanwhile, the buzz at NAB was mobile video, and WE
>>ARE NOT TALKING ABOUT HDTV. Finnally, the light bulbs
>>seemed to be turning on in some broadcasters heads...
>>
>>"Hey, we need different products at different
>>resolutions to satisfy all of the different viewing
>>venues and devices that will have access to our
>>content in the future. One size does NOT fit all!"
>>
>>
>
>It never has. You're not saying anything new here. Even with HDTV, not
>all displays need to be alike. HDTV has been displayed by all manner of
>monitors already, from SD to 1080p, so the idea that "one size fits all"
>has never been part of this.
>
>In broadcast media, like DTT, cable, and DBS, it makes perfect sense to
>transmit as much information as bandwidth allows, and then let the
>paring down be done at the receiver. Rather than waste bandwidth with
>various versions of the same program.
>
>Bert
>
>
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