[opendtv] Re: Networks Threaten To Pull Channels Off The Air If Aereo & Dish Win Lawsuits
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 21 Apr 2013 23:25:15 +0000
Craig Birkmaier wrote:
> Sorry Bert, but the MVPD is the gatekeeper for much of the TV
> content now being distributed via the Internet.
Wow, you're amazingly stubborn, even after articles posted on here have been
saying that the trend is NOT in this direction. Check out Hulu and Hulu Plus,
for example. Amazon. What you describe is a holding action by MVPDs, but it's
not set in concrete for the rest of eternity.
> Almost all of us would be happier to pay a reasonable fee for
> the channels that we watch; it's called ala carte.
But that's not my emphasis here. My emphasis is that I'm not about to pay for
an infrastructure I don't use. Never mind the bundles, which is just another
aspect of this. And my point is, no one else in his right mind would be willing
to pay for infrastructure he doesn't use. Oh yeah. Like the younger crowd.
I'm not sure just what fraction of video viewing the younger crowd does on what
device. But handheld toys account for most of it, or so the trade press keeps
telling us. So it's pretty clear that the TV content owners will need to get
their signals onto these devices, and it's also clear that these devices are
not compatible with MVPD distribution media.
That's why there's a growing number of "cable nevers" among this group.
> Perhaps ISPs could become a customer service tool for the networks,
> since they already have a direct contractual relationship with you.
Of course. It's what I've been trying to get across. Wired MVPDs and wireless
ISPs could in principle reinvent themselves that way, but the DBS folk would
have a tougher go of it.
Now, the question is, because of this "net neutrality" concept, would the ISPs
have a harder time of it to create their own TV bundles? I don't know for sure,
but I think they would.
>> As the previous article predicts, the vast majority of consumers are
>> NOT going to be doing what you say. The trend, those pesky trends you
>> like to ignore, is not what the MVPDs would (obviously) prefer.
>
> Funny, I did not read that part.
Funny how you never seem to read what doesn't fit your notions, eh? This is
one, but it's not the one I was thinking of. I was thinking of the article that
showed the declining percentage of worldwide MVPD subscribers predicted by one
of the usual forecaster firms. Anyway, this one at least gives you a hint.
http://www.wired.com/underwire/2013/03/streaming-video-advertising/
Also read this, with "trends" in mind:
http://news.cnet.com/8301-1023_3-57573734-93/more-americans-opting-to-cut-cord-on-traditional-tv/
Bert
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