Monday, January 12th, 2009 The NEVADA Broadcaster- THE OFFICIAL NEWSLETTER OF THE NEVADA BROADCASTERS ASSOCIATION NO. 4 TEST DAY Following a statewide meeting of television general managers last Thursday and a historical meeting of television general managers and two FCC commissioners last Friday, Nevada's television stations are setting the stage for February 17 with dress rehearsal soft tests being held throughout today and into tomorrow morning. Thom Porterfield, NBA Chairman-Elect was very pleased with our meeting with FCC Commissioners Jonathan Adelstein and Robert McDowell. "I think they left with a very solid impression on the commitment and work being done here." Today is not a test for KOLO however, which is turning off its analog signal for good at 11 AM today-- the first television station in Nevada to do so. The first two-minute test was held at 5:30 AM. Remaining tests throughout today are scheduled for 10:30 AM, 7:30 PM, 11:30 PM and 2:30 AM tomorrow morning. There has been extensive preparation for today's tests. In addition, the Nevada Broadcasters Association is sponsoring a statewide, automated call center that is operational now. Last month, during a similar series of soft tests, the center received over 3,500 calls. The center has prompts in both English and Spanish. NORTHERN: 1-888-388-2560 SOUTHERN: 1-888-388-2545 WE ARE ALL IN THIS TOGETHER Several weeks ago, Carlin became the first Nevada city to offer all-digital, free over-the-air TV service. Even though the Carlin TV District had taken many steps to educate residents about the change in service, the TV District was swamped with calls when technicians turned off the eight analog translators and replaced them with new, digital transmitters. It took three days for the District to respond to all the calls. If the experience of an isolated, Eastern Nevada community of just over two thousand residents is any indication, we can expect a significant demand for assistance today when popular Reno TV station KOLO, turns off their analog signal and goes all digital. It is not likely that viewers will direct their questions, concerns and complaints only to KOLO, so we -- other television stations, other broadcast engineers, law enforcement agencies, emergency management and the NBA -- all need to be ready to help. As General Manager Nick Matesi has said, “KOLO is the test case for the Reno market." Bob Fisher takes it a step further and has said, "KOLO is the test case for all of the state of Nevada." By helping KOLO get through their early conversion, we can all make the February transition date much easier for the rest of Nevada’s broadcasters.