[opendtv] New TV Network To Take On TiVo and Other DVRs
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Sat, 22 May 2004 12:18:31 -0400
New TV Network To Take On TiVo and Other DVRs
May 20, 2004
Diane Sherwin
Millions of Americans now have digital video recorders (otherwise
known as DVRs or PVRs) thanks to TiVo, ReplayTV and cable and
satellite providers who offer PRVs in their satellite receiver boxes.
Users who have PVRs are now calling the physical act of recording
shows with their hard drive recorder "TiVo-ing" even if the service
and hardware unit they are using is not actually a TiVo. This is
remnisciant of how photocopying has become "Xeroxing" to many
consumers and many people who blow their noses think they are using a
Kleenex, when they are in fact most likely using a facial tissue. As
much as consumers with PVRs rave about being able to "TiVo" their
favorite shows and skip the commerials, TV executives and ad agencies
are less excited. Free television content is created so that networks
can sell ads. Now that model is being challenged by the progress of
technology but a new TV network thinks they have the answer.
Ripe Entertainment is introducing a free "on-demand" cable network,
called RipeTV, which will have advertising embedded into its shows.
It has seven different types of advertising that will not be able to
be fast-forwarded through when recorded on a PVR. RipeTV's CEO, Ryan
Magnussen, calls it "TiVo-proof."
New ads include a 3-D animated advertiser logo or graphic to open and
close the show, an animated logo occupying the lower third of the
screen, a "video skin" or graphic frame with the advertisers brand
framed around the show, video billboards in the lower third,
strategically placed spots and long-form commercials. The ads are
more like magazine advertisements, in a video magazine setting.
...
http://www.audiorevolution.com/news/0504/20.ripetv.html
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