[opendtv] News: CBS2: DTV Entertainment Ch. in Works
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 6 Oct 2005 08:18:24 -0400
http://www.broadcastingcable.com/article/CA6263576.html?display=Breaking+News&referral=SUPP
CBS2: DTV Entertainment Ch. in Works
By John Eggerton -- Broadcasting & Cable, 10/5/2005 10:58:00 AM
CBS Executive VP and DTV transition point man Martin Franks says that
talks are well underway with affiliates on a digital network that
would "complement or even counterprogram the mothership."
In contrast to NBC's weather channel and ABC's news service, the CBS
digital multicasting offering would be entertainment-oriented.
Franks told an audience at the Association of Maximum Service
Television annual TV conference in Washington that retrans deals with
cable systems are already in place that would deliver the channel to
25 million cable households.
He said he would be "surprised" if the new channel were not up and
running by this time next year.
Broadcasters are looking for new ways to monetize their services and
recoup some of the "stranded" capital they have invested in the DTV
switch.
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