[opendtv] Re: News: New Cable Fight at Hand > Adaptive Streaming convergence

  • From: mike@xxxxxxxxxxxxxx
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Tue, 5 Apr 2011 11:53:52 +0000

Kilroy,

Why Google and Adobe have not cooperated with MPEG DASH?

Mike Tsinberg
http://keydigital.com



Sent from my Verizon Wireless BlackBerry

-----Original Message-----
From: Kilroy Hughes <Kilroy.Hughes@xxxxxxxxxxxxx>
Sender: opendtv-bounce@xxxxxxxxxxxxx
Date: Tue, 5 Apr 2011 06:15:20 
To: opendtv@xxxxxxxxxxxxx<opendtv@xxxxxxxxxxxxx>
Reply-To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: News: New Cable Fight at Hand > Adaptive Streaming 
convergence

Kon,
I think MPEG DASH (Dynamic Adaptive Streaming over HTTP) will be adopted as a 
common adaptive streaming "protocol" (actually an XML manifest and related 
"application protocol", nothing to do with changing HTTP 1.1. network 
protocol).  The major cell phone, TV, cable, computer, etc. companies 
(including Apple, Netflix, and Microsoft ... basically, everyone but Google and 
Adobe) cooperated to write it.  We could have used more CDN participation, so 
check out the DIS (Draft International Standard) if you get a chance.

However, that doesn't solve the problem of dozens of different transport 
container/stream formats, file layouts, elementary stream formats, codecs, 
encryption/DRM systems, etc.; each of which can result in playback failure if 
one bit is in the wrong place.  

MPEG's Common Encryption scheme (also DIS stage) can help by allowing one 
encrypted file to be used by multiple DRMs (analogous to DVB simulcrypt for 
broadcast).

Converging on a common media format is harder (meaning a spec like ATSC, DVD, 
BD, not one product like iPhone or Flash).  
UtraViolet is the best shot at a common media format for Internet that I'm 
aware of.  It specifies the whole media stack at the same level of detail as 
the publishing formats listed above.  A million consumers can use the same copy 
of "Batman X" or whatever for download or adaptive streaming or their "cloud 
locker", greatly improving CDN efficiency vs. a million separate copies. 

Most internet content was migrating to AVC and MPEG-4 ISO file format (with 
different Profiles, Levels, and some "special" versions, but trending well), 
but a common container format now remains split because MPEG-2 TS was brought 
back from retirement on the Internet by the popularity of iThingies and the HLS 
format using M2TS (after Apple invented MPEG-4 ISO File Format and used it in 
QuickTime forever ... how ironic).  

Google isn't helping anybody but Google by introducing another incompatible 
container and codec format for YouTube, Chrome, GoogleTV, Android ... the world 
according to Google.  

It could have a good effect if AVC Baseline decoders become royalty free in 
response, and Google declares victory, shipping browsers with free AVC Baseline 
decoders.  Then TVs, cell phones, BD players, etc. can continue to use their 
high performance AVC chips instead of browser code burning up small CPUs.  User 
generated content can use Baseline and commercial systems that can't afford the 
lower efficiency of VP8 and Baseline can use the bandwidth efficiency and 
higher video quality of AVC High Profile.  A billion video devices out there 
already have paid for AVC decoder hardware that an HTML 5 browser could use, 
and AVC internet content doesn't have royalties.  Google isn't going to replace 
overnight billions of AVC videos and devices in the market and all video 
devices shipping for the foreseeable future that will include AVC decoders.  
So, if WebM succeeds at all it will result in double the implementation and 
testing burden and double the trouble for consumers, not a sing
 le interoperable format.

I understand the business model of turning other people's devices into power 
supplies for a Chrome advertising browser/OS that shows other people's content, 
but tapping into existing hardware decoders doesn't stop that as long as W3C 
gets the device and video tag APIs done in our lifetime, or the browser 
supports native OS APIs, like all the major Windows and Apple browsers do now 
for video acceleration.  Maybe getting others to write decoder drivers in a 
"free" OS for each hardware platform has problems I don't appreciate.

Kilroy Hughes  

-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On 
Behalf Of Kon Wilms
Sent: Friday, April 01, 2011 3:16 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: News: New Cable Fight at Hand

On Fri, Apr 1, 2011 at 2:50 PM, Manfredi, Albert E 
<albert.e.manfredi@xxxxxxxxxx> wrote:
> The multiple unnecessary standards become a nuisance for consumers. Maybe not 
> a huge nuisance, but they still can't help but increase the price of 
> everything. For example, they create a need for CDNs to unravel the mess. And 
> they make it virtually impossible for video cards to work equally well on all 
> streams. If that should ever happen, someone will quickly create a new 
> standard. It's a racket, that's all.

Totally agree. It's been a few years for me concentrating solely on 'internet' 
and 'mobile' streaming now, and in that time there has been considerable churn. 
The good thing about being a CDN is you have to embrace all technologies since 
any one may become the 'popular' one.
The bad things is making them all interoperate. But the way I see it going is 
HTTP dynamic/segmented streaming served like a commodity to HTML5-based 
decoders. Everything else will just be fluff. The codec battle will be between 
H264 and WebM. I see WebM winning -- it's not even out of the gates and the 
next rev of Android hardware coming in the next few months will have hardware 
acceleration (and the CDN streaming software is already tooling up to support 
it).

Cheers
Kon
 
 
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