[opendtv] Re: News: Upscale Households Main Owners of HDTVs

  • From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 12 Jan 2007 09:06:41 -0800

Duh?  What was the penetration of TVs in poor us households in 1948?

John Willkie

> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of Craig Birkmaier
> Sent: Friday, January 12, 2007 5:38 AM
> To: OpenDTV Mail List
> Subject: [opendtv] News: Upscale Households Main Owners of HDTVs
> 
> Listen to the World Tech Round Radio Show -
> <http://whatcounts.com/t?r=5&c=807762&l=26942&ctl=15BCA4C:83C4C29D0DC715EB
> A000DF96DB06FF36F84C555F45D8AEFC>http://KenRadio.Com
> 
> 
> 
> Upscale Households Main Owners of HDTVs
> One in six households in the United States now have at least one high
> definition-capable TV (HDTV), an increase from about one out of every
> fourteen households just two years ago, according new research from
> Leichtman Research Group.
> 
> * The mean annual household income of HDTV households is 42% above average
> * 26% of households with annual incomes of over $50,000 have an HDTV
> compared to 7% of households with annual incomes below $50,000
> * 26% of HDTV owners have more than one HDTV - up from 11% last year
> * 29% of HDTV owners are likely to get another HDTV in the next year
> - up from 18% last year
> * Only one-third of adults have heard of the digital TV transition,
> scheduled for February 17, 2009
> 
> Millions of HDTV sets have been sold in the US in the past year and
> more homes than ever are actually watching HD programming. Yet even
> with the price of HD sets decreasing and the growth of HD is being
> driven by those who can most afford to buy one, which in an
> increasing number of instances, includes households with more than
> one HDTV set. With just two and a half years to go before the digital
> TV transition takes place, two-thirds of Americans remain unaware of
> the pending analog cut-off, helping to explain why this deadline has
> had little impact on the purchase of HD and digital TVs to date.
> 
> 

 
 
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