[opendtv] News: iPod Gets Some CBS Content
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 18 Oct 2005 08:58:06 -0400
Just a thought. I am a bit bewildered by the notion that everything
that Apple is doing with the iTunes store is targeted at iPODs. The
iPOD is worthless without a computer running iTUNES., and for many
applications, the computer is the playback device, not the iPOD,
which is just a way to take content with you when you are away from a
computer. This is especially true for video - Watching music videos
and TV shows on your computer makes much more sense than watching
them on the new iPOD. But the media is just glossing over the fact
that the computer is playing a central role in all of this. And for
what it is worth, after running iTUNES on a PC a significant number
of iPOD owners are switching to the Mac. Apple is now back up to 6.5%
of the U.S. market and their share is growing.
Regards
Craig
iPod Gets Some CBS Content
By John Eggerton -- Broadcasting & Cable, 10/17/2005 11:31:00 AM
CBS is making some of its content available to Apple iPods via iTunes.
CBS will make show audio clips, 60 Minutes segments, Andy Rooney
commentary, the entirety of Face the Nation, and full audio from
Guilding Light available on iTunes' podcast directory, as well as
some CBS radio and digital media content.
"Podcasting has become a way of life for an increasingly growing
population, and I'm confident our programming will find a whole new
audience on this hugely popular platform," said Larry Kramer,
president of digital media, in a statement.
The "C" in CBS could have stood for "computer" Monday. The
network also said it would launch some prime time, behind-the-scenes
blogs.
The network launched its CBS Netcast audio podcast service last
month with the Guiding Light audio, as well as audio related to Big
Brother, Survivor and the daytime online show, Soap Box.
No video podcasts yet on the order of Disney's decision to make ABC
hits available for download
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