[opendtv] Re: Over-the-Top (OTT) video revenue exceeded $8 billion in 2012
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 12 Apr 2013 21:43:22 +0000
TLM posted:
http://www.telecompetitor.com/abi-u-s-ott-video-market-grew-more-than-50-in-2012/
Precisely what I've been predicting, by the way:
1. Content owners becoming more interested in OTT sites as a distribution
medium, which in turn creates more consumer interest in the medium.
2. The TV networks "enhancing catch-up services" because they see consumer
interest.
3. Ad-supported, non-subscription TV gaining in popularity thanks to the
Internet medium. Before the Internet, it took a closed off an proprietary
distribution medium to achieve substantially more choice that OTA free TV could
provide. With the Internet, you can technically support a lot more choice than
even traditional MVPD "broadcast" can, while not having the leverage of the
walled in distribution medium necessary before. So, as much as the content
owners like their dual-revenue streams, they are probably figuring out that
broader distribution of ad-supported content will benefit them in the long run.
The key to all of this was the introduction of affordable broadband Internet
access. But there's another odd key ingredient at work here too, IMO. It looks
like the average joe out there is amazingly adept at using the Internet to
stream this TV content to his smartphone and tablet, but becomes dumber than
dirt when it comes to demanding the same functionality from his TV set.
Bert
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