[opendtv] Qualcomm could push MediaFLO at data offload
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 10 Sep 2010 14:04:33 -0500
A confused message here, IMO. The article reads as though MediaFLO failed to
become an international standard, and that's why Qualsomm is looking for
buyers. But reading further, sounds more like the MediaFLO TV broadcast scheme
has failed to attract subscribers.
Seems to me that mobile TV by subscription is having a tough time all over.
Bert
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http://www.rethink-wireless.com/2010/09/09/qualcomm-push-mediaflo-data-offload.htm
Qualcomm could push MediaFLO at data offload
As its mobile TV hopes fade, it sees opportunity in carriers' need to reduce
traffic
By CAROLINE GABRIEL
Published: 9 September, 2010
Earlier this year, Qualcomm indicated it would seek buyers for its MediaFLO
mobile TV unit, having failed to make the system an international standard. The
firm's wholesale network in 700MHz is used by Verizon and AT&T, but elsewhere
it has made little headway. Just last month, the Japanese authorities chose a
mobile broadcast standard supported by NTT DoCoMo, ISDB-Tmm, rather than
MediaFLO, as chosen by rival cellco KDDI. But the CDMA giant has not given up
on FLO, but instead is looking for new applications for its efficient network
usage.
In particular, it may tap into carriers' desperation to offload data traffic
from their hard-pressed 3G networks. During Qualcomm's IQ 2010 analyst event in
London this week, it said it could use MediaFLO for datacasting, allowing
regular traffic to be taken off the 3G system. Qualcomm has always said the FLO
technology would support other uses other than mobile TV, but initially was
focused on broadcast because of a high level of operator interest.
As reported by Slashgear, the system could now be turned to maintaining cached
data on mobile devices, reducing network traffic and speeding up browsing.
In July, CEO Paul Jacobs admitted MediaFLO had failed to live up to
expectations and the firm was "exploring a number of alternatives", including
joint ventures, or sale of the business or just its valuable spectrum holdings.
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