[opendtv] Re: Qualcomm's Says, "Not Kool-aid - Lemon-aid"

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 14 Oct 2009 11:23:32 -0500

Jeroen Stessen wrote:

> This one is for Craig:
http://displaydaily.com/2009/10/13/qualcomms-says-not-kool-aid-lemon-aid/

Amazing how the press gets stuff wrong.

How could the Qualcomm MediFLO offering possibly work, on the single Ch 55, if 
it were truly an analog TV system? Think about it. How do you build a SFN with 
analog transmissions?

In addition, Qualcomm has a deal with AT&T and Verizon, to offer this receiver 
built into some AT&T and Verizon cell phones.

(Off topic, other examples of press blind acceptance would be the business 
about biofuels and about the "zero emissions" hydrogen economy. Only recently 
have these hyped up topic areas been described as "debunked," by SOME 
mainstream press types. I wonder why it took so long, and when the CO2 frenzy 
will be added to this list.)

Still, the skepticism of the article might well be valid.

Here's the TV Technology article from 9 October on this Qualcomm device, which 
is more credible I think.

---------------------------------
Date: Fri, 9 Oct 2009 18:11:41 -0500
I hadn't seen before now that Verizon and AT&T were going to offer MediaFLO 
phones.

What are the chances that ATSC M/H would ever be added, unless broadcasters 
make it LESS appealing by adding a subscription fee (with kickback to Verizon 
and AT&T)?

Bert

------------------------------
http://www.tvtechnology.com/article/88452

Qualcomm Rolls out Handheld FLO TV
10.08.2009.

Qualcomm unveiled its handheld FLO TV this week, in time for the holiday 
season. The wireless telecom company created the device specifically to work 
with its own mobile video service, FLO TV, based on its MediaFLO transmission 
standard. AT&T and Verizon use MediaFLO for mobile video delivery, though a 
limited number of handsets employ the technology. FLO TV President Bill Stone 
said the company would continue working with carriers and OEM partners.

Qualcomm has invested a reported $800 million in spectrum, equipment and 
content to launch FLO TV, which is now available in around 100 markets.

The touchscreen FLO TV can play live and time-shifted content with no buffering 
or downloading, according to its maker. It carries a manufacturer's suggested 
retail prices of $249.99. Service will start at $8.99 a month for a three-year, 
prepaid subscription. (Verizon offers a $10 and a $15 video package with a data 
plan.)

FLO provides 20 networks to AT&T and Verizon, including CNBC, Comedy Central, 
MSNBC, MTV, NBC, NBC 2Go, NBC News, NBC Sports and Nickelodeon among others. 
The channel line-up for the FLO device has yet to be announced.

The device has a 3.5 inch diagonal screen and measures 4.4-by-3-by-0.5 inches 
and weighs just over five ounces. Its battery is said to support more than five 
hours of active FLO TV viewing or 300 hours standby. It also includes a 
built-in kickstand for positioning the device upright on a flat surface, 
built-in stereo speakers and a reminder function.
  
 
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