[opendtv] Show's Title, in Symbols, Defies DVRs
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient:;
- Date: Sat, 25 Sep 2010 23:17:32 -0400
Show's Title, in Symbols, Defies DVRs
By BRIAN STELTER
September 22, 2010
CBS knew that when it ordered a sitcom with a vulgar word in the
title, it would get attention. The network also knew there would be
some hand-wringing about the coarseness of popular culture.
Here's what the network did not know: that the title would trip up
some digital video recorders.
It turns out that the search tools on some DVRs cannot find the new
show, "$#*! My Dad Says," because the symbols cannot be read. (Maybe
some DVR developers could not foresee a world where TV shows would
have a dollar sign in the titles.) Before the show's premiere on
Thursday, CBS released a viewers' guide of sorts on Wednesday to help
people program their DVRs accordingly.
The case illustrates how some TV networks have embraced the DVR,
though tepidly. Despite the commercial-skipping abilities of the
recording devices, highly rated shows become even more so when DVR
playback is included in the Nielsen ratings that help determine
prices for advertising time. About 38 percent of households now have
DVRs, though the vast majority of programming is still watched in
real-time.
...
http://www.nytimes.com/2010/09/23/business/media/23dad.html
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