[opendtv] Re: TV Ad Spending Drops in October | Broadcasting & Cable
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 6 Dec 2014 23:23:48 -0500
> On Dec 6, 2014, at 6:45 PM, Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
> wrote:
>
> I have no idea what you're saying.
Nothing new there.
> People who cut or shave the cord are no longer viewing those live streams.
You cannot support that conclusion. Many cord cutters are using an antenna to
watch the broadcast networks.
> Most of these people watch on demand, after cutting or shaving. The ads that
> reach them are ads they view in the on demand streams. And I never said I
> contributed to lost revenue.
It is not lost revenue if they still watch the ads and these viewers are
measured, as they are now by Nielsen. You are only different from cord cutters
in that you are a cord never. If a cord cutter watches the same ads you do now,
there is no difference, and no lost revenue.
>> What is important about ads in live streams is that the viewer made an
>> appointment to watch the program, and is less likely to avoid the ads.
> And what is important to ads in on demand streams is that viewers have
> decided to sit down and watch a show, and they cannot skip the ads.
An interesting point. Your amazing new technology - Internet streaming - is
enabling the broadcast networks to have their cake (live streams) and eat it
too (delayed viewing with no ad skipping).
> I'm again unable to see what point you're trying to make.
Advertisers still value the live audiences.
Regards
Craig
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