"South Korea initiated the ATSC 3.0 broadcast TV service with a focus on the
benefits of Ultra HDTV in time for the Winter Olympics. The TV networks in
Seoul have been broadcasting for over a year and a half, with stunning results."
"In Brazil, ATSC 3.0 experimental broadcasts of World Cup Soccer showed unique
Broadcast-Broadband interactive applications like choosing camera angles, while
watching the matches in stunning 4K UHD resolution."
Push comes to shove, that's the one improvement mentioned. Something that ATSC
1.0 could do just as well.
"And in India, development of a chip optimized for ATSC 3.0 mobile devices is
under development as discussions continue about the convergence of broadcast &
broadband technologies."
If only that "convergence" could be clearly defined. Any connected TV set is
also "converged." No need for a new broadcast standard. This "convergence" ends
up sounding like marketing babble.
More robust reception? That has to be the only real advantage, even though we
have never been shown comparisons. Would be nice to see comparisons, with the
latest ATSC 1.0 receivers.
Bert
-------------------------------------------
https://www.tvtechnology.com/opinions/atsc-3-0-the-road-ahead
ATSC 3.0: The Road Ahead
Development of technical standards is a team sport
Mark Richer* 3 hours ago
With any anniversary, it's tempting to gaze reflectively in the rear-view
mirror and remember how far we've come. But on this first anniversary of the
adoption of the ATSC 3.0 standard as voluntary upgrade to America's digital TV
transmission system, the Advanced Television System Committee has its eyes
fixed on the road ahead.
A flurry of recent announcements underscores that the FCC had it right when
they permitted broadcasters to innovate and develop a companion service that
could bring together broadcast TV with broadband content.
More than six years in the making, Next Gen TV powered by ATSC 3.0 is the
result of a collaborative effort of hundreds of talented individuals and
innovative companies from around the world.
Deployments of ATSC 3.0 are underway.
South Korea initiated the ATSC 3.0 broadcast TV service with a focus on the
benefits of Ultra HDTV in time for the Winter Olympics. The TV networks in
Seoul have been broadcasting for over a year and a half, with stunning results.
Here in the United States, broadcasters in Texas, Arizona, North Carolina,
Illinois, Oregon, and Maryland are now "on the air" with ATSC 3.0. The first
public TV broadcaster-WKAR-TV at Michigan State University in East Lansing-is
transmitting ATSC 3.0, and a small market station in Santa Barbara, Calif. is
also investing to show how Next Gen TV can provide more targeted emergency
alerts.
In Brazil, ATSC 3.0 experimental broadcasts of World Cup Soccer showed unique
Broadcast-Broadband interactive applications like choosing camera angles, while
watching the matches in stunning 4K UHD resolution.
And in India, development of a chip optimized for ATSC 3.0 mobile devices is
under development as discussions continue about the convergence of broadcast &
broadband technologies.
The Road Ahead is one marked by mileposts. As the saying goes, this is a
journey, not a destination. In fact, I don't think there really is a "end of
the road." That's why I think we'll be seeing ATSC 3.1, 3.2 and so on-and
eventually ATSC 4.0 on a future roadmap.
That also points to a reality for broadcasting. Innovation needs to be a
constant development. Because deployment of the standard by broadcasters-and by
consumer electronics companies-is voluntary, that doesn't mean we can let up on
the gas pedal. Advancements in technology won't just stop because broadcasters
are going too slow. No, just the opposite-innovation will blow by us in the
fast lane.
Complementing our ongoing standards work and evangelism are ATSC Implementation
Teams for Conformance, Advanced Emergency Alerting, and Interactivity &
Personalization. A new ATSC Planning Team is looking at future advanced codecs
and other future video technologies like 8K, and we're launching another
Planning Team on automotive applications.
Development of technical standards is a team sport. And we are fortunate at the
ATSC to have so many experts in the broadcasting and related industries working
together to pave the way on the Road Ahead.
Mark Richer is the president of the Advanced Television Systems Committee.
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