[opendtv] Re: TV Technology: CES 2019 Was The 8K TV Show – For 8K TV Vendors
- From: "Craig Birkmaier" <dmarc-noreply@xxxxxxxxxxxxx> (Redacted sender "brewmastercraig" for DMARC)
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 21 Jan 2019 08:28:31 -0500
On Jan 20, 2019, at 8:38 PM, Manfredi (US), Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
The market timing of 8K, I agree, is odd. Never mind "8K content," which is
almost beside the point. People who buy by the numbers will be encouraged to
wait.
You are missing he point Bert.
“Content” and screen resolution have been DECOUPLED for several decades now.
You need look no further than you smart phone or PC to understand this. Both
can display video content delivered to the device at ANY resolution.
The trend toward every higher display resolution is now being driven by two
major factors:
1. A huge portion of what we look at on our screens is NOT video; it is
resolution independent content that is rendered on the device - i.e. text and
graphics, that benefit from higher pixel densities.
2. Even video benefits from over-sampling displays, which allow the video to be
rendered with better accuracy and less aliasing in motion.
Add to this the fact that we are FINALLY beginning to see the benefits of
improved dynamic range and an extended color gamut, which improved the
presentation of ALL forms of content. In fact HDR and ECG provide far more
benefit than higher pixel densities. This is especially important for
e-commerce applications where we are looking for highly accurate rendition of
the products we are buying.
But all of this is essentially pointless. The reason 4K is such a success is
obvious: the sets cost no more than 1080p sets that came before, and the
1080p sets started disappearing from store shelves. Somewhat less compelling
than the previous upgrade, where HDTV, wide screen, flat panel sets soon
ended up costing no more than the hulking ugly CRTs that came before. No
surprise that hulking ugliness lost out in amazingly short order, as soon as
price parity was reached.
Got to agree with Bert on this analysis. This is no different than what is
happening with every other device with with critical display requirements -
phones, tablets, PCs, digital theaters, in-vehicle displays, etc.
The real story here is Moore’s Law. When we decoupled the source from the
display as we moved from Analog TV to Digital TV, we enabled the development of
ever higher display resolutions based on ever inmproving manufacturing
technology.
If CE vendors want to oblige, with 8K sets that cost no more than the
previous "K," obviously, they'll sell just fine. Cost no more, remove 1080p
and 4K sets from store shelves, it's a no-brainer.
Why should CE vendors bother?
8k is inevitable, and is especially important for vey large home entertainment
displays, just as 1080P was an improvement over 720P displays a decade ago.
It is important to note, however, that price will still be a factor for entry
level displays, which will still use the older - lower pixel density fabs - to
keep prices low.
Simple! It gives the consumer an excuse to buy a new set. Otherwise, he will
continue to be perfectly happy with his 1080p set. (A little less cynically,
those OLED video walls probably do need something better than 4K, but hold
onto your stomach if there's any motion going on.)
There is a new factor impacting product replacement cycles - reliability and
serviceability. We recently replaced a 1080P TV from LG because the backlights
failed and it was too expensive to repair; this TV was less than 5 years old.
When products can be repaired it can have a significant impact on new product
sales, as we have seen with Apple’s low cost battery replacement program for
the iPhone 6 series. More than 11 million people got new batteries for less
than $30, rather than upgrading to a new phone - my wife was one of them.
The other thing is, there are no competing special interests out there,
wanting to pay off the CE manufacturers for NOT selling these 8K sets. As was
the case with ATSC 1.0, and now 3.0.
This is just absurd FAKE NEWS Bert.\
Nobody has to pay off anyone to NOT include features people don’t want.
But we are still living with the opposite - special interests paying off
politicians to mandate the inclusion of ATSC 1.0 receivers that most people
never use.
Nobody is paying off the CE manufacturers to NOT include ATSC 3.0 receivers.
But CE companies are paying for the privilege to include popular Connected TV
capabilities in new TVs - a feature many consumers WANT.
The current situation with Tesla and Chevrolet, related to the loss of
government subsidies for electric vehicles, reflects the realities of
government subsidies and mandates. Tesla laid off 9% of their workforce in June
and is now laying off another 7-8%, as the large tax credits expire. Chevrolet
is discontinuing the Volt.
Regards
Craig
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