This is what happens when people deliberately (I have to believe) try to fool
everyone.
Forget about ATSC 3.0, the privacy problem is generic to any *Internet* service
with users. The broadcast channel has NOTHING to do with this. You cannot send
user data upstream, over that ATSC 3.0 broadcast, nor can that one broadcast
channel be used for the downstream portion of the IP unicast sessions with
users! (This too seems to cause confusion. The pipe is hardly wide enough to
serve even a dozen of users, let alone 10s of thousands or more. Nor would the
ISPs play such a silly game. Come now.)
If broadcasters are to have servers that actually set up sessions with users,
for interactive, on demand, etc., all they have to do is ask the TV networks
what they have ALREADY been doing, for the past 13 years, over the actual
Internet. ATSC 3.0, aside from marketing BS, has no impact on any security
matters with users. None.
Can people start telling the truth, for a change?
Bert
--------------------------------------------------------
https://www.tvtechnology.com/atsc3/starks-warns-of-potential-privacy-data-issues-with-atsc-3-0
Starks Warns of Potential Privacy, Data Issues With ATSC 3.0
How will consumer information gathered through NextGen TV services be protected?
Michael Balderston Jan 29, 2020
MIAMI-As the broadcast industry eagerly anticipates the implementation of the
new ATSC 3.0, aka NextGen TV, standard, FCC Commissioner Geoffrey Starks says
issues like data privacy and other security implications must not be overlooked
in the excitement of the rollout.
Speaking in front of a gathering of the NAB Joint Board of Directors in Miami
on Jan. 27, Starks stressed that for broadcasters to maintain their primary
goal of serving the public interest, they must consider how many of the new
features NextGen TV offers could impact the consumers using it, features like
targeted ads and viewing suggestions-"DTV on steroids," as Starks put it.
"All those features rely on consumer data that will be collected by
broadcasters and device manufacturers," Starks said. "How will that data be
kept secure? How will it be stored, anonymized or sold? How will consumers by
fully aware of what data are being collected and how it is being used?"
He specifically spoke of dangers regarding algorithms and machine learning
technology, citing a study from the National Institute of Standards and
Technology that some algorithms can exhibit biases for demographic groups
defined by sex, age and race.
"The point is this-as the broadcast industry starts to think through ATSC 3.0,
be sure to widen your aperture to be aware of and conscientiously think through
complex issues involving data and privacy that are going to dominate our shared
future," Starks said.
Starks also took time in his speech to address the role of broadcasters in
serving the public interest with news and other programming, as well as the
need for greater media diversity, including the FCC's own role in gathering
data on the subject.
Starks' full speech is available online.
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