For sure, ads are the biggest problem when streaming, but more on our Roku than
on my PC. Sometimes, using the PC downstairs, I have to switch to Internet
Explorer, when Edge acts up. But I have to say, ABC and NBC do very well these
days, including their ads.
"Streaming is quickly becoming the new normal," said Bill Demas, Conviva CEO.
Sure has for us. In fact, in the smaller upstairs setup, with the new LG TV and
the Roku box (audio through a stereo system), the small antenna my wife would
agree to use was so ineffective that we disconnected it entirely. Now, it's all
through the Internet exclusively, upstairs.
On the other hand, the repack moved PBS 22 (WMPT) in Annapolis, from Channel 42
to Channel 21. Good move! When I moved my antenna farm to the fireplace,
indoors, a few years ago, I had lost WMPT. And now, it's back.
Plus, PBS 26 (WETA) became one of the strongest signals I get downstairs, after
they moved from Channel 27 (73 KW) to Channel 31 (1000 KW).
I realize that this OTA reception is more for sport than anything else (to be
clear, sport, not sports!). Still those two Antennas Direct antennas in the
fireplace are amazingly effective. They beat the estimates from all of the
online OTA TV reception tools I've used.
Bert
---------------------------------------
https://www.tvtechnology.com/news/streaming-video-quality-improving-per-conviva
Streaming Video Quality Improving, Per Conviva
Overall time spent streaming increased more than 50% over last year.
Michael Balderston Nov 4, 2019
FOSTER CITY, Calif.-As streaming continues to build in popularity, so too does
the video quality offered by the platforms, with the largest gain seen among
PCs and mobile devices.
These are part of the findings from the "State of Streaming" report for the
third quarter 2019 put out by Conviva.
On a year-to-year comparison, video quality overall improved for streaming,
with video start failures down 10%, video start times occurring 6% faster,
there is 33% less buffering and the picture quality, which is based on bitrate,
3% better. Streaming on PCs had the most consistent improvement, seeing 17%
fewer video start failures, 23% faster video start times and 26% less
buffering. Mobile's biggest gain was the decrease in buffering (34%), but video
start failures and start times improvements were smaller (down 2% and 4%,
respectively).
However, the quality of video ads did not see improvement in Q3. Conviva found
that 39.6% of all streaming ad attempts failed, while it could take up 16.1
seconds for an ad to start and there was 45.9% ad buffering. Between 9 and 20%
of viewers dropped a stream when an ad popped up. After four ads, 54% of
audiences would drop, however not in sports, as viewers became less likely to
drop after the first ad.
Overall, Conviva found that the amount of time spent streaming in Q3 was up 53%
over the same period last year, the majority of which (63%) is on-demand over
TVs, PCs and mobile devices.
Additional findings included NFL fans making moves toward streaming for game
action. Q3 saw a 77% increase in streaming plays and 50% in time overall.
Mobile saw the largest growth at 109%, while TV came in at 66% growth; PCs saw
a decline of 11%. Mobile viewing is mostly just to watch game highlights, while
streaming through social media varies on platform depending on what team
someone is a fan of.
Roku also was the leading device for streaming (44% of market share), but
Amazon Fire TV saw the largest growth rate for viewing time at 78%.
"Streaming is quickly becoming the new normal," said Bill Demas, Conviva CEO.
"As a result, we will continue to see new upstarts in the category accompanied
by traditional media companies and big brand advertisers embracing the
potential of the market. This is an industry undergoing massive growth and what
happens in the next 18 months will shape what, how and when we watch content in
the future."
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