[opendtv] Re: TVTechnology: Viaccess-Orca: 20 Million Watched World Cup on Illegal Streams
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 30 Jul 2014 22:23:51 -0400
> On Jul 29, 2014, at 9:58 PM, "Manfredi, Albert E"
> <albert.e.manfredi@xxxxxxxxxx> wrote:
>
> Based on analysis from the campaign, Viaccess-Orca recommends that legal
> streaming services should be made available by content rights holders to
> maximize viewing flexibility for subscribers. To optimize the quality of the
> viewing experience, the size of the streaming service or CDN has to be set
> and managed carefully considering certain viewing periods are busier than
> others. The appropriate scalability measures should also be anticipated in
> order to absorb any surges in demand.
Good recommendations. Also good business practice.
But what has this got to do with piracy?
Are you implying that people are turning to pirate sites because the
authenticated sites that they are paying for don't work?
That's a huge stretch.
The pirate sites were viewed by 20 million people, PRIMARILY because they could
not access either a live broadcast or an authenticated site.
We watched a bunch of matches at work on ESPN3. For the most part they worked
well, although there were some buffering issues.
> None of this suggests that the content owners must stick with the walled
> garden model, at all. It simply states that content owners should be making
> their content available with authentication in such a way as "to maximize
> viewing flexibility for subscribers."
The content owners are trying to protect the walled gardens - that is why they
are using authentication. For the most part, they seem to be able to deal with
demand.
>
> Congloms have already gone beyond your notions, Craig. And perhaps the huge
> amount of illegal streaming will be a wake-up call, that people won't be
> bound to antediluvian business models.
Uhhhh Bert. That was the whole point of my post. I said:
> "Could it be piracy rather than cord cutters that bring the oligopolies to
> their knees?"
You wrote:
> The demise of recorded music media was not just about bundles. Singles used
> to exist too, even small CDs. I think you make too big a deal about these
> bundles.
Yes there were singles. But the album, and later the CD were the big money.
They died when it became possible to buy individual tracks rather than "the
bundle."
The same will happen to the TV bundle if ala carte is allowed.
Regards
Craig
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