We've been over these tradeoffs many times, and the upshot of it is that unicast cannot save on bandwidth unless the number of viewers on the network is lower than the number of TV channels available to choose from. Certainly, viewer habits can be tracked easily with unicast, for the purposes of more efficient spamming. A middle ground might be IP multicast, which would create more of a NVOD experience rather than VOD. The viewer would join a program stream in progress. But at the same time, what allows IP multicast to scale well is what makes it less useful as a spam support protocol. Membership is aggregated at the network edge, in the purist implementation. Although I suppose it's still far more efficient to keep track of individual multicast members with some out of band protocol, without requiring each program stream to be unicast. So IP multicast with some additional tool, to support revenue collection and spam, would be a compromise. I agree that over a walled garden private net these IPTV delivery methods can be maintained more easily at high quality levels. Bert --------------------------------------- Sit back on the sofa and get ready for packetized, on-demand, digital broadcasts. By Frank Rose Wired Magazine Issue 12.12 December 2004 [ ... ] IPTV is not to be confused with television over the Internet. On the public Net, packets get delayed or lost entirely - that's why Web video is so jerky and lo-res. But private networks like Comcast's are engineered, obviously, for reliable video delivery - which means IPTV will look at least as good as TV coming from digital cable or satellite. It will be accompanied by another, equally critical change. Instead of broadcasting every channel continuously, service providers plan to transmit them only to subscribers who request them. In effect, every channel will be streamed on demand. This will free up huge amounts of bandwidth for hi-def TV and high-speed broadband. Add IP and you get interactive services like caller ID on your TV. And the system will be able to track viewing habits as effectively as Amazon tracks its customers, so ads will be targeted with scary precision. Put it all together and you've got television that's as intensely personalized as 20th-century broadcasting was generic. ... http://www.wired.com/wired/archive/12.12/start.html?pg=3D7 (Remove the "3D" characters following the equals sign) ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.