Excerpt from
Philadelphia Eagles beat Patriots to win Super Bowl 52
https://www.si.com/nfl/2018/02/05/super-bowl-52-eagles-patriots-peter-king-mmqb
The FOX deal for Thursday night football.
In the last contract, NBC and CBS paid $45 million per game, and though both
were interested in getting the games back, neither was gaga to re-up. FOX paid
$60 million per game—11 games, $660 million per year, for a five-season term—at
a time when ratings are declining. Two points to make. The NFL is still master
of its domain in the TV world; 33 of the top 50 television programs in 2017
were NFL broadcasts. But it’s amazing to see the NFL get a 33 percent increase
in rights fees after ratings went down 8 percent in 2016 and another 9.7
percent in 2017. It must be worth it to FOX to win 11 Thursday nights in the
ratings, which will happen.
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