[opendtv] Re: The future of the performing arts is digital. Marquee TV has a major head start.

  • From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 25 Jun 2020 23:14:57 -0400

Hmm

While I celebrate every new outlet for the performing arts, I have to question the part about the U.S. being behind those overseas.

Since Covid-19 closed its auditorium, the Metropolitan Opera in New York has streamed a different opera every day. They also did a live digital gala that has been the standard others have been trying to meet, with millions of viewers.

The Public Theater in New York has presented the first Zoom play. And it's not just the big companies.  HERE Arts Center has presented the first Zoom opera.  Heartbeat Opera's "Lady M, an online fantasia of Verdi's Macbeth," sold out, and more performances had to be added. The same is true of On Site Opera's "To My Distant Love;" the initial run was sold out, so they've added performances through August 9 (so far). And when I say "sold out," I'm not being euphemistic; tickets are $40 each to get something delivered live to your phone.

The Met can do a different opera each day because they've sent so many live to thousands of cinemas around the world -- on all seven continents, including Antarctica. They came up with multi-language live subtitling systems, both for their globally distributed content and inside the opera house itself. On Site Opera was the first to use Google Glass for subtitles and expanded that into a smartphone app.

I wish that performing arts institutions in the U.S. got the government funding that those in Europe do, but they're not behind when it comes to use of digital technology. Opera America's Annual Conference this year -- quickly switched to an online format -- featured "New Technologies and Their Impact" as the first session after the opening.

Again, there have been wonderful developments in Europe, too. Vienna State Opera has pioneered 4K streaming with synchronized score and user-view selection, for which work the International Broadcasting Convention gave them a special award. But five years earlier, IBC's highest award, the International Honour for Excellence, was presented in Amsterdam to the Metropolitan Opera.

London's National Theatre's "NT: Live" has delivered wonderful programming to cinemas, too, and their library has allowed them to stream a different play each week. They're a star of "alternative content for cinema," second only to the Met in the U.S.

TTFN,
Mark



On 6/25/2020 10:19 PM, Monty Solomon wrote:

The future of the performing arts is digital. Marquee TV has a major head start.

To survive this pandemic and beyond, dance, theater and opera need to get 
online fast, according to the new streaming platform for the arts.

https://www.washingtonpost.com/entertainment/theater_dance/the-future-of-the-performing-arts-is-digital-marquee-tv-has-a-major-head-start/2020/06/21/21976664-accf-11ea-a9d9-a81c1a491c52_story.html

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