[opendtv] Re: Think You're Seeing More Drug Ads on TV? You Are, and Here's Why
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 30 Dec 2017 03:34:09 +0000
Monty Solomon posted:
Think You're Seeing More Drug Ads on TV? You Are, and Here's Why
https://www.nytimes.com/2017/12/24/business/media/prescription-drugs-advertising-tv.html
The ads, and the list of side effects most feature, have been
around for decades. But now they aim at a different audience and
discuss more serious diseases.
Can't stand those ads, plus, they are downright depressing. They go on and on
and on, with a litany of awful side effects, that make one wonder who would
ever want to use them.
"At some point, the side effects become white noise," said Maryann Kuzel, who
oversees analytics at Publicis Health, a unit of the communications company
Publicis Groupe. "There's a huge amount of information compressed into a
60-second commercial, more so than any other industry."
Well, I thoroughly disagree. The side effects take A LOT more ad time than
whatever the drugs are means to alleviate, and my reaction is to write that
product off. The worst ads ever. Wish they would stop.
Bert
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