[opendtv] Top advertisers may warn U.S. networks on pricing
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Tue, 11 May 2004 23:26:46 -0400
Top advertisers may warn U.S. networks on pricing
- May 11, 2004 04:14 PM (Reuters)
By Michele Gershberg
NEW YORK, May 11 (Reuters) - Top advertisers will fire
warning shots next week in a showdown with U.S. television
networks over buying commercial time, but their discontent over
rising prices and falling ratings won't translate yet into a
major shift of budgets, ad executives and media watchers said.
As a group, in surveys and through their media buyers, top
ad spenders expressed outrage over steep price increases
commanded by the top four networks during last year's upfront
marketplace for buying commercial time.
...
- http://finance.lycos.com/home/news/story.asp?story=41356780
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