[opendtv] Re: US switchover awareness 'stuck at 30%
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 09 Jan 2007 12:53:02 -0500
Manfredi, Albert E wrote:
What this piece misses is that only 15 percent of US households will be
affected by any analog switchoff,
That's a common refrain -- as common as the old "HDTV can use fewer
cameras."
I agree that perhaps 15% (or fewer) U.S. households rely exclusively on
OTA reception. I'm one of them. But I use OTA exclusively for two TV
sets, and when a retransmission dispute took WABC-TV off my cable feed I
used rabbit ears for that. I also use a UHF bow tie to pick up WNJN,
which my cable system doesn't carry.
Somewhere around 30% of U.S. TV households get satellite service, but
perhaps as many as half of those use OTA for broadcasts, too.
When a storm knocks down cables and blows over dishes, OTA is the only
TV that's left, and, despite all the sensible statements that radio
makes more sense in emergencies, survey after survey shows most people
rely on TV for news.
So it's not an "only 15%" issue. Even if it were, that would be 45
million people.
TTFN,
Mark
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